Goldheart’s e-commerce website breached with close to 42,000 customers’ personal information compromised

Goldheart is a jewellery brand under Aspial Lifestyle (formerly Maxi-Cash).

Aspial Lifestyle 5UF says its e-commerce website for jewellery brand Goldheart has been breached. This was due to illegal and suspicious activities from an external party that had targeted the site specifically.

The incident, which took place on May 24, saw the personal information of close to 42,000 customers compromised.

However, the brand’s personal information from November 2022 has not been compromised, says the group.

“We took immediate steps to mitigate any further illegal access by suspending our e-commerce website, securing our systems, and working with cyber security experts and relevant authorities. Our top priority is to protect the data of our customers and prevent any further unauthorised access,” says Goldheart.

According to the group, the unauthorised access was limited to customers’ names, addresses, email addresses, dates of birth and phone numbers.

The Personal Data Protection Commissioner and the police have been notified, along with all of the customers who were affected.

No other data, including financial data such as credit card information or passwords, have been compromised.

“Due to the nature of the compromised data, we believe there is limited risk of fraudulent activity for those affected. That said, we have asked all affected customers to take all necessary precautions, including ensuring that emails received are from legitimate senders and to review email links carefully,” says Goldheart.

Aspial Lifestyle was formerly known as Maxi-Cash Financial Services Corp. In July 2022, Mainboard-listed Aspial Corporation, the controlling shareholder of then-Maxi-Cash, sold a group of businesses into the latter for $87.8 million. The businesses include Aspial Lee Hwa Jewellery Singapore; Gold Purple and BU2 Services, which runs the Lee Hwa and Goldheart jewellery brands.

Shares in Aspial Lifestyle closed 0.1 cent lower or 0.7% down at 14.1 cents on June 5.

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