Whirlpool Corporation (WHR)

Whirlpool to be 'biggest beneficiary' of housing recovery: CEO

Whirlpool Corporation Chairman and CEO Marc Bitzer joins Yahoo Finance Executive Editor Brian Sozzi to discuss the appliance company's valuation amid reports that Bosch was considering making an offer. Bitzer did not have a comment on the report, explaining, "We had rumors and speculation before, and we will also have in the future, but we just don't comment on speculation and rumors. I mean, we respect Bosch as a company and their appliances. We've been a competitor for many years, but that's all I can say." As for Whirlpool's valuation, Bitzer says, "as a CEO, you would expect me to always say we're undervalued, but I also honestly admit the market is always right." He adds, "We're doing everything which is in our control from cost take-out to pricing actions, to new product introduction. And I would say, even Q2 confirms we're doing that fairly well. We are penalized for still being in this negative macro cycle." While the macro picture will change down the line, he argues, "because of our US exposure and our strength in the housing market and the building side, we're — by a long shot — the biggest beneficiary of a housing recovery." For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime. This post was written by Melanie Riehl