Uber Technologies Inc. (NASDAQ:UBER) has taken a series of new initiatives to prepare for the anticipated surge in demand during the upcoming Olympics in Paris, France. Among these is a unique offering of free Seine river cruises, known as “Uber Cruises,” available from July 12 to August 3. Additionally, Uber is launching “Uber Bubbles,” which includes a day trip featuring champagne tastings. To support these efforts, Uber plans a significant investment in driver incentives and rider discounts,
Paris is expecting 30% more visitors this summer than usual—and Uber's support may help the city's public transport systems cope with the strain.
The ride-hailing platform will offer its "Uber Cruises" free of charge from July 12 to August 3, and customers can also book a day trip that includes a champagne tasting through its "Uber Bubbles" launch. Uber also plans to make a "significant" investment in driver incentives and discounts for riders. More than 15 million visitors are expected to arrive in Paris this summer - a 30% increase from previous years - straining public transport networks, the company said.