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TSCO Jul 2024 300.000 call
- Fortune
Tractor Supply’s DEI reversal to appease right-wing critics could fracture its surprisingly diverse ‘exurban’ customer base
The company will cut all diversity-focused jobs and withdraw DEI goals after criticism of its LGBTQ-inclusive stance.
- Washington Post
A farm-supply chain vowed to cut DEI roles amid pressure. Outcry followed.
One of the country’s largest farm-supply retailers announced Thursday that it would cut diversity-focused positions and withdraw its carbon-emissions goals in a response to right-wing pressure that sparked an uproar from other customers and advocacy groups. Tractor Supply Company made the changes after fielding criticism from customers about some of its programs, the Tennessee-based business said in a statement. It also vowed to stop submitting data to the Human Rights Campaign, an LGBTQ+ advoca
- CNN Business
Tractor Supply Co. backtracks on DEI roles and goals
Tractor Supply Company has eliminated its diversity, equity and inclusion initiatives as part of what the retail chain says is a push to distance itself from “nonbusiness activities” after conservative backlash from some of its customer base.
