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TRU Oct 2024 80.000 call
- GlobeNewswire
TransUnion and MMA Global Study Finds an Audience Targeting Strategy that Drives up to 23x Return on Marketing Investment
Targeting “Movable Middles” is Proven Effective in both Short-Term and Long-TermCHICAGO, June 13, 2024 (GLOBE NEWSWIRE) -- Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles. The Movable Middles audience target is defined as category buyers who are neither lo
- Zacks
Accenture (ACN) Announces Completion of SOKO Acquisition
SOKO becomes part of Droga5 Sao Paulo, a part of Accenture (ACN) Song, bringing with it around 300 employees.
- GlobeNewswire
Concerns About Inflation and Interest Rates Increase to Highest Levels in Two Years Even as Majority of U.S. Consumers Remain Optimistic About Finances
TransUnion’s Q2 2024 Consumer Pulse study examines how youngest generations are most optimistic about finances despite the challenges they faceCHICAGO, June 12, 2024 (GLOBE NEWSWIRE) -- TransUnion’s (NYSE: TRU) newly released Q2 2024 Consumer Pulse study found that consumer concerns about inflation and interest rates reached their highest levels in two years. Despite these concerns, they come as 55% of Americans remain optimistic about their household finances over the next year – the same perce
