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abrdn plc (SLFPF)

Other OTC - Other OTC Delayed price. Currency in USD

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1.7500

+0.0700

(+4.17%)

At close: 10:55AM EDT

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The Telegraph
Dropping vowels hasn’t done us any harm, insists Abrdn
Abrdn has defended its decision to drop most of the vowels from its name following claims that the brand makeover has made it a victim of “corporate bullying”.
The Guardian
No, Abrdn, you can’t bully a company
Brief letters: Silly company name | Gendered assumptions | Hard geezer’s drink | Spooning and forking
The Guardian
Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer
Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person