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SBUX Jun 2026 100.000 put
| Previous close | 27.90 |
| Open | 27.06 |
| Bid | 26.00 |
| Ask | 27.10 |
| Strike | 100.00 |
| Expiry date | 2026-06-18 |
| Day's range | 26.60 - 27.90 |
| Contract range | N/A |
| Volume | |
| Open interest | 12 |
Yahoo FinanceStarbucks CFO says there are no plans to lower prices, but Wall Street is skeptical of its 2024 plans
The company is planning to introduce new menu items, loyalty offerings, and more, but it likely falls short of what's needed for a turnaround.
- Yahoo Finance Video
Starbucks CFO on sales decline: 'We didn't respond fast enough'
Starbucks (SBUX) shares plummeted in its worst intra-day move since 2020 following disappointing second quarter guidance that fell short of Wall Street's expectations. Starbucks CFO Rachel Ruggeri tells Seana Smith and Brooke DiPalma that the beverage giant "didn't respond fast enough" to the decline in sales as the number of occasional customers dropped. She points to upcoming digital initiatives, like the rewards program and in-app offers, that will seek to engage more customers and drive sales. As the company's shares continue to drop, Ruggeri says Starbucks is not considering price cuts, and is instead focused on "investing" in its rewards program. "When we bring customers into the program, we know that their lifetime value increases. They spend more money and they come more frequently. So we see that as our biggest opportunity," she says. For more expert insight and the latest market action, click here to watch this full episode of Morning Brief. This post was written by Melanie Riehl
Simply Wall St.Starbucks Second Quarter 2024 Earnings: Misses Expectations
Starbucks ( NASDAQ:SBUX ) Second Quarter 2024 Results Key Financial Results Revenue: US$8.56b (down 1.8% from 2Q 2023...
