Based on the average brokerage recommendation (ABR), Roblox (RBLX) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?
The gaming platform has become a testing ground for brands looking to experiment in the virtual marketplace.
IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it said in a statement.