Nestlé is launching a new range of protein-enriched pastas and pizzas for people taking weight-loss drugs, amid fears treatments like Wegovy will hammer sales.
Nestle will market a new, $5 line of frozen pizzas and protein-enriched pastas in the United States which it says it designed specifically for people taking drugs such as Wegovy or Ozempic for weight loss. The world's biggest food company, which sells DiGiorno pizza and Stouffer's meals to major grocers, said it developed the new products with more protein, iron and calcium for people taking the wildly popular appetite-suppressing drugs, called GLP-1 agonists. Tom Moe, president of Nestle USA's meal division, said it will pitch the meals in a new brand, Vital Pursuit, as "food solutions" for people who want to complement their use of the drugs with "the right nutrition - high protein, good fiber, the right minerals," like potassium and vitamin C.
Nestlé, the maker of frozen food brands like Stouffer’s and DiGiorno, is slimming down with a new line of food for people taking GLP-1 drugs, such as Ozempic, for weight loss.