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DIS Aug 2024 135.000 call
| Previous close | 0.4000 |
| Open | 0.2900 |
| Bid | 0.2800 |
| Ask | 0.3000 |
| Strike | 135.00 |
| Expiry date | 2024-08-16 |
| Day's range | 0.2900 - 0.3200 |
| Contract range | N/A |
| Volume | |
| Open interest | 217 |
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As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.
