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DIS May 2024 115.000 call
| Previous close | 0.0400 |
| Open | 0.0100 |
| Bid | 0.0000 |
| Ask | 0.0100 |
| Strike | 115.00 |
| Expiry date | 2024-05-10 |
| Day's range | 0.0100 - 0.0200 |
| Contract range | N/A |
| Volume | |
| Open interest | 3.94k |
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ReutersTV upfront presentations clouded by digital video ad supremacy
As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.
