DASH Nov 2024 110.000 put

Why the 'human element' is core to DoorDash's business

DoorDash's Chief Marketing Officer Kofi Amoo-Gottfried joins Yahoo Finance's Brian Sozzi and Rachelle Akuffo for The 2024 Cannes Lions International Festival of Creativity to discuss what gives DoorDash (DASH) a competitive edge, the logic behind its marketing strategies, and more. Amoo-Gottfried elaborates on innovation in their marketing: "From a marketing perspective, a lot of what we are doing is thinking about how do we story-tell around the products that we are bringing to market? How do we story-tell around the new categories that are on DoorDash? So for the Super Bowl this year, we did this incredible engagement called 'DoorDash All The Ads'...If DoorDash can deliver everything, DoorDash should deliver you everything from every ad advertised in the Super Bowl, and we are going to do it all to one lucky winner. We ended up with 8 million entries. The level of social engagement was absurd." When asked about automation and whether or not users could see robotics added as a delivery service, Amoo-Gottfried states: "If you think about our business, like delivery, you are actually always going to need people on either side of this. You're going to need someone to go into a store, you're going to need someone to go and meet a customer, so there's a very human element to our business that we think is actually core to why this business works." For more of Yahoo Finance's coverage of Cannes Lions International Festival of Creativity, click here. For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend. This post was written by Nicholas Jacobino