BAC Jan 2025 34.000 call

Top 5 money objectives of Bank of America's digital customers

As more bank customers are accessing and managing their accounts digitally via their phones, what else are major banks learning about customers and their goals? Bank of America (BAC) Head of Digital Nikki Katz sits down with Brad Smith on Wealth! to talk about what BofA customers are prioritizing in their financial journeys. "The top five objectives that we see from our clients are budgeting and starting to save. That's literally 31% of our clients, that's what's on their mind: improving their credit, saving for a large purchase, buying a home, travel," Katz explains. "And then the other thing that we're seeing just through their behavior is they want it to be easy, they want it all to be in one place. And we've been on a journey to ensure that our clients can see every aspect of their relationship all in one app, whether that's banking or investment or retirement." For more expert insight and the latest market action, click here to watch this full episode of Wealth! This post was written by Luke Carberry Mogan.