AMZN Jun 2024 3350.000 call

How Pinterest ad revenue is 'accelerating': CEO

Pinterest (PINS) has boosted its advertising efforts with deals from tech giants like Amazon (AMZN) and Google (GOOG, GOOGL). The company has also utilized AI to improve personalized recommendations for its users. Yahoo Finance's Brian Sozzi and Akiko Fujita are joined by Pinterest CEO Bill Ready at the Milken Global Institute Conference to discuss the impact of new deals from tech giants. On the success of the deals with his company, Ready states that some of the increase ad revenue comes from: "It's really because of the actionability of the platform. That's through a combination of efforts. A lot of it is retailers coming to us directly, but then we've also, as you noted, augmented that first-party demand on our platform with third-party demand coming from Amazon...Google we added more recently... And so that is helping to bring more shoppable, actionable inventory on to the platform, but it really is a composite effect. What I would say, if you step back from it all, Pinterest is firing on all cylinders." For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime. This post was written by Nicholas Jacobino