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HYBE Co., Ltd. (352820.KS)
- Reuters
K-Pop's Hybe, behind BTS, acquires Latin music label
South Korea's largest music label Hybe Co, behind K-Pop supergroup BTS, said on Monday it acquired the music label of Spanish-language media company Exile Content in its first major foray into the Latin music market. Hybe said it acquired Exile Music, is setting up a Latin America unit for artist management and talent discovery, and considering incorporating the K-pop business methodology typified by lengthy, competitive artist training and development to the Latin genre in the long-term.
- Reuters
K-pop's biggest music label HYBE looks to lift language barrier with AI
SEOUL (Reuters) -In a dimly lit recording studio in Seoul, producers at the K-pop music label that brought the world hit boy group BTS are using artificial intelligence to meld a South Korean singer's voice with those of native speakers in five other languages. The technology enabled HYBE, South Korea's largest music label, to release a track by singer MIDNATT in six languages – Korean, English, Spanish, Chinese, Japanese and Vietnamese in May. Some K-pop singers have released songs in English and Japanese in addition to their native Korean, but applying the new technology for a simultaneous six-language release is a global first, according to HYBE, and could pave the way for it to be used by more popular acts.
