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Publicis ups 2023 targets as it continues shift towards data and tech

Publicis, one of the world's top advertising groups, on Thursday slightly raised its full-year targets after posting 7.1% organic revenue growth in the first half, helped by its shift towards digital marketing. Earnings before interest, taxes, depreciation and amortisation (EBITDA) rose 3.7% to 1.335 billion euros ($1.50 billion) on net revenue of 6.32 billion euros in the six months to end-June, Publicis said. The parent company behind agencies such as Leo Burnett and Saatchi & Saatchi, now expects organic net revenue to grow around 5% this year, against a previous outlook for it to reach the upper bracket of 3%-5%, and after 10% plus last year.