Yahoo Finance Walking the talk: Award-winning landed-focused realtor upgrades to landed property
Teh Li Rong is an an award-winning realtor focused on the landed segment (Picture: Albert Chua/The Edge Singapore)
Teh Li Rong recently moved into her new home, a brand new five-storey semi-detached in District 15. She purchased it off-plan while it was still under construction after having done meticulous research and planning on what best suited her family. This was an upgrade from the condo penthouse she used to live in. “It goes to show that I put my money where my mouth is and can put myself in my client’s shoes whenever I am advising them,” she says.
She recently concluded a seamless transaction for her client, who also purchased a new home based on only the floorplans, showcasing the positive trend in the brand new landed segment. “Li Rong had a suite of brand new houses to offer me and could find the exact home that fit my needs,” the client says.
He adds that Li Rong was exceptional in every stage of the transaction. “Her high attention to detail, understanding of the building specifications, in-depth analysis on every aspect of the purchase from the financials and finally up to securing our new home, was precise and made me feel confident as my new home is indeed an exclusive find and of absolute value. I am very excited and proud of my new home,” the client continues.
Li Rong recently moved into her new home, a brand new five-storey semi-detached in District 15
Li Rong’s stunning home marks a new feather in her cap. Earlier this year, she celebrated her fourth anniversary as a star agent with Singapore Realtor’s Inc (SRI). Within that short period, she has become an award-winning realtor, racking up consecutive accolades, including Top Rookie Champion in her debut year, and a two-time recipient of SRI’s Millionaire Award.
She attributes her success to skills developed during her decade-long derivatives futures trader career. This high-pressure experience cultivated quick decision-making, adaptability and a determined work ethic. “It’s not a job for the weak-hearted,” she admits, noting that slow or ineffective decision-making could have severe repercussions in that line of work.
But she thrived in the role. “It made me someone self-motivated and fully committed to what I do,” Li Rong says. The role also instilled sharp attention to detail and strong problem-solving abilities. These qualities seamlessly transitioned into Li Rong's current role in the property industry.
Changing careers has made a significant positive impact on her life. “Being a realtor has brought out the very best in me. It combines both my passion for finance and real estate. This gives me an edge whenever I serve my clients as I can provide the highest levels of sophisticated financial advice along with impeccable, award-winning services to secure luxurious dream homes for my clients.”
Mastering her niche
Li Rong is a renowned specialist in the landed and private property market, a choice that aligns with her upbringing living in landed properties and her status as a landed homeowner. She says: “I understand both the tangible and intangible aspects landed buyers look out for; I have discovered that tiny details matter, especially when it comes to luxurious properties, and advising on such important details can only come from experience.”
Her deep understanding has led to an impressive record in this area. She has successfully handled property transactions worth over $280 million, covering various types of homes, including Good Class Bungalows, detached, semi-detached, terraced houses and condos.
Li Rong has sold out multiple projects off-plan
Additionally, she achieved a remarkable milestone by selling up to eight landed houses in a single month, an almost impossible feat which is a testament to her unwavering desire to always serve and solve problems for her privileged clients.
She excels, especially in the brand-new landed property market. She is the go-to person for buyers looking to purchase new homes as well as the go-to person for developers looking for the right agent to manage their sales. She has been chosen as the exclusive marketing agent for several newly landed developments, showcasing her expertise in this area. “I love new homes as they offer compelling opportunities, besides providing a fresh space where families can live and create their memories,” she says. Her passion for this niche led to the founding of Dealmakers.sg, a division specialising in landed property.
Trusted by developers
Her insight into the mindset of homebuyers looking for landed properties makes her an invaluable asset for developers who choose her to promote their new developments. Li Rong’s unwavering dedication, professionalism, and ability to achieve results set her apart.
On multiple occasions, Li Rong has fully sold out projects off-plan that she undertook as the exclusive agent. This includes three adjacent landed homes in Siglap and three consecutive units in the Kembangan area.
In other cases, she successfully sold properties with characteristics that made them more challenging to market, such as those with odd-shaped or bare land plots. She believes every house has a story.
Li Rong has fully sold out three units off-plan while they were still bare land plots
Li Rong also believes her success brokering new landed homes boils down to the fact that she understands the specific nuances of marketing such properties. She adds: “It’s hard for buyers to visualise a property when it’s not yet built. That’s where I come in, helping them understand the site, the development and how the property fits their needs.”
She adeptly showcases a home's unique features in a relatable manner for buyers, utilising modern marketing tools like videos, virtual tours, and presentation kits to enhance their understanding. Her dynamic strategy has earned her a strong reputation with developers who trust her to present their projects to their fullest potential.
Li Rong is currently the exclusive agent marketing several brand new freehold landed homes. Even though her list of properties, especially those exclusive ones are indeed extensive, she excels in correctly identifying the strengths of each unique property in her list where each property is uniquely focused based on their attributes to match with the most suitable buyer profiles. Her remarkable records over the years are based on this principle of being focused and precise at every stage of the property transaction especially when listing and marketing new ones.
Clients first
Her commitment to excellence extends to her clientele of homeowners and homebuyers. “My philosophy is to always put my clients’ interests before mine,” says Li Rong. Regarding newly landed homes, Li Rong’s clients can tap into her extensive, end-to-end knowledge of the market and the industry.
Beyond helping them through the buying process, she has also established a valuable network with developers and vendors in adjacent industries, such as contractors, interior designers and trade specialists, whom she can refer to clients that require such services.
Finding balance
Li Rong always aims to deliver outstanding service. “I take my clients’ trust in me very seriously, which pushes me to ensure a seamless, hassle-free experience for them,” she says.
Maintaining a high level of service is challenging, especially as a mother of two young children. However, Li Rong’s disciplined approach enables her to achieve a harmonious work-life balance amid busy schedules. “When I see my client’s joy when they find their perfect home, it gives me a huge sense of satisfaction,” she says. It is what motivates her to work tirelessly to serve her clients.
Li Rong’s disciplined approach enables her to achieve a harmonious work-life balance, including being there for her children
She also believes her work is all about providing service from her heart. “I work hard and never give up as a way to repay the faith of my clients and mentors,” she adds. It is a principle she also advocates all new property agents to embody when they enter the industry. Her advice: “Focus on winning one customer at a time,” adding that quality service will be rewarded through loyal customers and referrals.
Li Rong is the trusted choice of hundreds of satisfied clients and prestigious developers. Her property listings are always sought after in the real estate industry. Contact her to find out more!
For more information,
Contact Teh Li Rong | 85111005
ASSOCIATE DIVISION DIRECTOR (R061074J)
SRI PTE LTD
See Also:
Singapore Property for Sale & Rent, Latest Property News, Advanced Analytics Tools
New Launch Condo & Landed Property in Singapore (COMPLETE list & updates)
En Bloc Calculator, Find Out If Your Condo Will Be The Next en-bloc
