Yahoo Finance 'That's not a side hustle, it's a hobby': Philadelphia couple hasn't made a profit in 4 years from their side business. Dave Ramsey delivers the cold, hard truth
Most new businesses are not profitable overnight. But how long should an aspiring entrepreneur wait for a venture to get in the black before it raises red flags?
That’s what Melanie from Philadelphia was wondering when she called into “The Ramsey Show.” She told host and personal finance expert Dave Ramsey that her husband has pursued a personal training side gig for four years without turning a profit.
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“That’s not a side hustle, it’s a hobby” Ramsey told Melanie.
To make matters worse, the couple is trying to pay down an undisclosed amount of debt. This unprofitable venture is dragging them down.
Unfortunately, unprofitable businesses and side hustles with unsustainable debt burdens are common in America.
Elusive profits
Melanie’s husband is a physical education teacher at a local school. Four years ago, he rented a space to offer personal training services as a side hustle. Unfortunately, rent on this unit chews up most of his revenue. She says the business generates anywhere from $1,500 to $2,500 a month, while rent is $1,600. Add to this utility bills, internet services and other miscellaneous expenses, and the business doesn’t make substantial profit, if any.
Around 35% of small businesses were unprofitable, according to a survey by Guidant Financial, and on average it took between two and three years for a business to start making money. Meanwhile, nearly half (48%) of the businesses launched in 2018 did not survive by 2023, according to data from the Bureau of Labor Statistics.
This phenomenon isn’t restricted to microbusinesses. An analysis of Goldman Sachs data by Stephane Renevier, CFA, reveals that nearly 50% of publicly-traded companies had negative profit margins. Well-known brands like Doordash and Boeing have reported fourth-quarter losses. Several megacorporations, including Silicon Valley Bank and Bed Bath & Beyond have also filed for bankruptcy in recent memory.
Read more: Here's how you can invest in rental properties without the responsibility of being a landlord
After four years of trying, Melanie believes it’s time to have an honest conversation with her husband about his business.
“As a business owner, at what point do you say it’s not viable anymore?” she asked.
Ramsey had a clear answer: “If there's not a change that'll make it viable then it's time to shut it down.”
Time for a change
Before throwing in the towel, however, Ramsey encourages Melanie and her husband to explore all options. Instead of renting an expensive unit, the business could be operated from the couple’s basement, or the husband could make house calls. Both options would go a long way toward making the venture cash flow positive.
Melanie’s husband also has the option to seek regular employment at a local gym. A part-time job as a personal trainer could add some income to the household’s monthly budget.
Put simply, there are many options for the couple that seem more viable than the current state of affairs. Ramsey encourages them to create a spreadsheet to track profits and losses over the past twelve months. If the business is as unprofitable as Melanie believes, it’s may be time to end the lease and move on.
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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
