Q1 2025 Smartsheet Inc Earnings Call

Participants

Aaron Turner; Head, Investor Relations; Smartsheet Inc

Mark Mader; President, Chief Executive Officer, Director; Smartsheet Inc

Pete Godbole; Chief Financial Officer, Treasurer; Smartsheet Inc

John DiFucci; Analyst; Guggenheim Securities

Scott Berg; Senior Analyst; Needham & Company LLC

Josh Baer; Analyst; Morgan Stanley

Terry Tillman; Analyst; Truist Securities

Rishi Jaluria; Analyst; RBC Capital Markets

Alex Zukin; Analyst; Wolfe Research

George Iwanyc; Analyst; Oppenheimer

Michael Berg; Analyst; Wells Fargo

Brent Thill; Analyst; Jefferies

George Kurosawa; Analyst; Citi

Pinjalim Bora; Analyst; JPMorgan

DJ Hynes; Analyst; Canaccord Genuity

Kyle Diehl; Analyst; KeyBanc Capital Markets

Taylor McGinnis; Analyst; UBS

Presentation

Operator

Ladies and gentlemen, good afternoon and thank you for standing by. My name is Abby and I will be your conference operator today. At this time, I would like to welcome everyone to the Smartsheet first-quarter fiscal 2025 earnings conference call. (Operator Instructions)
Thank you. And I would now like to turn the conference over to Aaron Turner, Head of Investor Relations. You may begin.

Aaron Turner

Great. Thank you, Abby. Good afternoon, and welcome, everyone, to Smartsheet's first quarter of fiscal year 2025 earnings call. We will be discussing the results announced in our press release issued after the market closed today.
With me today are Smartsheet's CEO Mark Madar; and our CFO, Pete Godbole. Today's call is being webcast and will also be available for replay on our Investor Relations website at investors.smartsheet.com. There is a slide presentation that accompanies Pete's prepared remarks, which can be viewed in the Events section of our Investor Relations website.
During this call, we will make forward-looking statements within the meaning of the federal securities laws. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends. These forward-looking statements are subject to a number of risks and other factors, including but not limited to those described in our SEC filings available on our Investor Relations website and on the SEC website at www.sec.gov.
Although we believe that the expectations reflected in the forward-looking statements are reasonable, our actual results may differ materially and/or adversely. All forward-looking statements made during this call are based on information available to us as of today, and we do not assume any obligation to update these statements as a result of new information or future events, except as required by law.
In addition to the US GAAP financials, we will discuss certain non-GAAP financial measures. A reconciliation to the most directly comparable US GAAP measures is available in the presentation that accompanies this call, which can also be found on our Investor Relations website.
So with that, let me turn the call over to Mark.

Mark Mader

Thank you, Ron, and good afternoon, everyone. Welcome to our first-quarter earnings call for fiscal year 2025. Q1 finished strong and reflected steady improvement as we moved through the quarter. In the quarter, 53 customers expanded their Smartsheet ARR by more than $100,000. We now have 72 customers with ARR over $1 million, up 50% from Q1 last year. We ended the quarter with annualized recurring revenue of $1.056 billion and more than 14.7 million Smartsheet users.
In Q1, we expanded with customers, including Nestlé Purina, Ross Stores, and Sephora, among others. We saw a significant expansion with a global media and entertainment company that has experienced growing demand for Smartsheet within its employee base. This expansion is across multiple dimensions.
The number of users geographically from their core US group to teams in Hong Kong, Singapore, and other international markets and usage across our breadth of premium capabilities. Over the last year, in order to manage the expanding scale of their workloads on Smartsheet, the company's use of Data Shuttle has doubled and the use of Dynamic View to manage confidential information within the organization has tripled.
In EMEA, a technology and consumer electronics company signed a large three-year enterprise deal. They were in need of a high scale data edge asset management solution to replace a tool built by their agency partners that couldn't meet the growing demands of their business. They saw the value of Brandfolder within Smartsheet workflows and the security flexibility and power of this integrated content platform. The company will store millions of brand assets for distribution to their subsidiaries around the world. Going forward, they plan to build out a larger marketing and creative management ecosystem using Smartsheet.
This past quarter, we saw significant expansion that included an upgrade to advanced platinum at a major business process service provider. Because much of their work involves providing support to government agencies, our advanced security offering, Smartsheet Safeguard, was key to the deal. Furthermore, Data Shuttle and DataMesh are crucial to maintaining consistency and standardization of data across their client projects, showcasing the power of Smartsheet's enterprise interoperability. The company sees their IT portfolio management solutions, which are built on Smartsheet, as a competitive advantage and are driving value by leveraging our premium capabilities.
In Q1, we also entered into a collaboration with KPMG, a long-standing Smartsheet customer who wanted to leverage Smartsheet to enhance their client delivery experience. To support this objective, we teamed with KPMG to develop a globally available, standardized service delivery solution to track and manage value realization on strategic business transformation projects.
As businesses today are under more and more pressure than ever to deliver better lasting results for stakeholders, Smartsheet enables KPMG and its clients to efficiently track and capture value with real-time collaboration and communication on complex projects. This solution enables Smartsheet to establish deeper engagement within new and existing enterprises as our platform is utilized by the customer going forward.
To unlock greater value for our customers and Smartsheet, I am pleased to share that on June 24, we will be rolling out a new pricing and packaging model. We anticipate it being modestly accretive in the near term and meaningfully accretive in the longer term. The new model provides broader access to Smartsheet features to more users and organizations who will be able to access the entire feature set offered by a plan, while providing increased control and greater transparency to administrators.
In aggregate, the new model pairs a greater number of licensed users with a lower price per user on business and enterprise plans. New customers will onboard with this model starting on June 24, while existing annual customers will transition in calendar year 2025.
We anticipate this new pricing and packaging model will be foundational for our long-term durable growth. A key highlight of this change is shifting from a paid creator and free collaborator model in which editors, referred to as members, are licensed. Users external to an organization, referred to as guests, and internal viewers will continue to access Smartsheet at no cost.
The first to do so in the category, Smartsheet will launch provisional member access, which enables people within an organization for a limited time to create and contribute to workflows prior to being added to the subscription. This will drive increased virality by enabling organizations to make available to employees the full breadth of the platform in a low friction manner while allowing system admins to manage their users more effectively.
While existing customers will transition to the new subscription model with their renewal dates in 2025, we anticipate demand from some organizations wanting to benefit from the new subscription model sooner and we will accommodate them as appropriate. More information on the near- and long-term financial benefits of the incremental bookings will be shared as we onboard new customers and as existing customers convert to the new model.
We continue to see meaningful adoption of our AI tools as they empower teams to unlock actionable insights from the data stored in the platform. Since Smartsheet AI GA launch in February, nearly half of our enterprise customer plans have used Smartsheet AI to generate business logic and content with simple plain language problems.
In May, we released the next element of Smartsheet AI, Analyze Data, an AI tool that enables users to inquire and get insights from their data more quickly. Rather than creating customer reports and dashboards, users can get results in seconds, reducing manual work associated with complex data analysis. This type of data analysis is a common need for customers and gen AI is significantly reducing complexity.
Teams can easily track KPIs, make data-driven decisions, and unblock work. Our vision to bring applied AI to every business worker within the enterprise extend these capabilities to unlock insight across portfolios and align the right people with the right work. The gen AI power build assistant will co-create powerful solutions to business challenges so any user can be a power user.
FY25 marks a pivotal year for our platform as we unveil our comprehensive modernization of Smartsheet's look and feel. This has been a multiyear investment. In April 2024, we launched our timeline view, which is generally available to all users on business and enterprise plans. Timeline view offers a modern approach to visualizing and interacting with information stored in Smartsheet. Users can organize work on a horizontal timeline to track progress, communicate status, and collaborate in real time with stakeholders in a highly visual way.
We're pleased to announce that in July, we will launch board view, our all-new solutions for agile work management. Board view is a kanban solution that provides teams with superior visibility into the progress of work and organization of assets.
Looking further ahead, we'll launch our new table view by the fall of 2024. This user-friendly experience is designed to be the new hub for project tasks and data management. Both board and table views or the modern successors to our existing views. With an innovative, more intuitive UI, and category-leading scalability and performance, we believe that timeline, board, and table views will represent a huge win for customers.
On the client engagement front, three weeks ago, we hosted our inaugural EMEA ENGAGE Customer Conference in London, during which two customers played a very visible role in our keynote, the International Olympic Committee and Bayer CropSciences. As the International Olympic Committee shared in ENGAGE London, they are using Smartsheet to organize the 2024 Paris Summer Olympics, one of the world's most significant live events. Smartsheet has become their single source of truth, streamlining workflows and enabling deeper connection between their teams. Cross-functional sharing is allowing them to onboard their suppliers to Smartsheet so they can use our platform to drive key work efforts.
Bayer CropSciences adopted Smartsheet to help unify its global teams to one centralized work management platform. Smartsheet has enabled Bayer to enhance collaboration and break down silos by giving everyone real-time visibility into the data they need. We're proud to help enable Bayer stated cultural shift for shared ownership.
And in our ENGAGE press release, we highlighted Amazon as a customer. For over a decade, teams across Amazon have been using Smartsheet to manage their work at scale. For example, the AWS worldwide public sector team uses Smartsheet's business PMO capabilities to standardize processes and create a central source of information. Previously, their data had been spread across several tools, making it difficult to measure the impact of the teams' work.
Team members now enter data in one place and it automatically rolls up to Smartsheet dashboard that leaders have visibility into. Smartsheet is helping drive consistency, productivity, and collaboration across the team. It's also creating better visibility into team members' workloads.
In closing, the continued evidence of success within the enterprise with the convergence of new product innovations, the upcoming launch of our next-gen pricing and packaging model, and a reinvigorated go-to-market strategy solidifies our conviction around our capacity for long-term durable growth.
Now let me turn the call over to Pete.

Pete Godbole

Thank you, Mark. Our enterprise segment continues to be the fastest-growing segment of our business and generated a significant number of large transactions in the quarter.
Regarding the change to our pricing structure that Mark mentioned, we expect a modest contribution this year given the timing of the launch and new customers being relatively small part of our quarterly bookings. Early in the quarter, we also announced that we received Board authorization for an initial $150 million share buyback. We expect to commence this buyback within the next few days and expect to significantly complete the share repurchases by the end of Q4 of fiscal year '25.
I will now go through our financial results for the first quarter. Unless otherwise stated, all references to our expenses and operating results on a non-GAAP basis and are reconciled to our GAAP results in the earnings release and presentation that was posted before the call.
Turning now to our quarterly results. First-quarter revenue came in at $263 million, up 20% year over year. Subscription revenue was $249.1 million, representing year-over-year growth of 21%. Services revenue was $13.9 million. The revenue from capabilities made up 35% of subscription revenue. Annualized recurring revenue or ARR grew 19% year over year in the first quarter to $1.056 billion.
Moving on to our reported metrics. The number of customers with ARR over $50,000 grew 20% year over year to 4,028. And the number of customers with ARR over $100,000 grew 26% year over year to 1,970. These customer segments now represent 67% and 54% respectively of total ARR. The percentage of our ARR coming from customers with ARR over $5,000 is at 92%.
Next, our domain average ARR grew 16% year over year to $9,906. We ended the quarter with a dollar-based net retention rate, inclusive of all our customers, of 114%. The full churn rate increased slightly due to the elevated churn rates in our smaller customer segments and rounds down to 4%.
Now turning back to the financials, our total gross margin was 84%. Our Q1 subscription gross margin was 88%. Overall, operating income in the quarter was $42.1 million or 16% of revenue. Free cash flow in the quarter was $45.7 million. We run the business with an efficiency mindset, managing capital deployment to functions, managing spans and levels, and location of talent. This will be reflected in our updated profitability outlook.
Now let me move on to guidance. For the second quarter of FY25, we expect revenue to be in the range of $273 million to $275 million and non-GAAP operating income to be in the range of $38 million to $40 million. We expect non-GAAP net income per share to be $0.28 to $0.29 based on diluted weighted average shares outstanding of 141 million.
For the full fiscal year 25, we expect revenue of $1.116 billion to $1.121 billion, representing growth of 16% to 17%. We expect services to be around 5% of total revenue. We expect our non-GAAP operating income to be in the range of $157 million to $167 million, representing an operating margin of 14% to 15%. And non-GAAP net income per share to be $1.22 to $1.29 for the year based on 141 million diluted weighted average shares outstanding. We are raising our FY25 ARR growth to be 14% to 14.5%.
Regarding seasonality, we continue to expect quarterly ARR growth rates to follow a similar trend as last year with higher growth rates at the beginning of the year. We also expect our FY25 free cash flow to be $220 million, representing a free cash flow margin of 20%.
In closing, our Q1 performance and updated guidance show the power of our business model. This model is highly accretive and we are rigorous in how we are managing the business, allowing us to significantly increase our margin guidance from what we guided just three months ago.
Supporting this profitability improvement is our continued strength in the enterprise. Our $1 million ARR customer segment is our fastest-growing segment. These customer engagements are highly sticky given the criticality of the workloads we are attaching to and reinforce Smartsheet's position as the enterprise work management leader.
Now let me turn the call over to the operators. Operator?

Question and Answer Session

Operator

Thank you. And we will now begin the question-and-answer session. (Operator Instructions)
John DiFucci, Guggenheim Securities.

John DiFucci

Thank you. Thanks for taking my question. So, Mark and Pete, you put up better-than-expected numbers than you guided up, which normally for software at that degree, that makes you standout this quarter. So congrats on that.
But when we tried to tease out the new business signed in the quarter, the new ARR, it looks like the growth was about the same as last quarter relative to an easier comp, which again, this is better than most of our coverage universe. But how are you thinking about, how should we think about the different parts of the market that you primarily sell into for the rest of this year?
So Pete, you talked a little bit about large enterprise. You didn't mention much about -- said a little things about this small business that you've talked about, a little more of that in the past and maybe even public sector, if you could throw that in there, that would be great.

Pete Godbole

John, this is Pete. In terms of your question, I'll talk about the segments and sort of how they performed. That's the genesis of your question. When I think of enterprise up, enterprise will consistent and remain strong for us in Q1. And so it kind of did well for us.
On the SMB side of it, performance followed a consistent sort of trend to prior quarters and played out consistent to what we have said in prior quarters as well. So we saw that as a carry forward in terms of the trends we have seen from the past.

John DiFucci

Okay. Okay. And I know you've talked about -- this would be my second question, I guess. You've talked in the past that -- let me ask it this way, I'm sorry.
Does the new pricing model -- which sounds really interesting, does that allow or is there sort of a skew in there that allows users to sort of access whatever you sell? Or is it still like à la carte given some of the different offerings you have?

Mark Mader

John, Mark here. So someone who is licensed in the new model has access to the kitten caboodle. So they get every single AI component. They get every single content generation component. They can create dashboards reports, what have you. And that's a really big difference from the previous model, which was -- you have to have the creators, the licensees, and the editors who were limited.
And when I think about the maturity of our model, it really had to mature alongside to our platform has matured. I mean, we have some really big things that customers like, which had been relegated to a minority of their user population. So this is a great leveling of capabilities which should drive to higher virality, more people creating work on our platform. So we're really encouraged by that.
I think it also is quite interesting with a moderately lower price point. It should spell good performance in the SMB realm as well. So we see this lower price per user combined with a higher user count, we believe will result in a higher average revenue per customer. But I think it will help the leading edge quite a bit.

John DiFucci

It sounds really interesting, but we'll see how that goes. But it sounds great. Thank you very much, John.

Mark Mader

The one thing is also that you asked about in terms of the capabilities, while we are also refining and simplifying our capabilities or purchase, the notion of à la carte premium offerings as well as bundled premium offerings persist. So the heart of this new model is our core licensing. Our portfolio in our suite and our cross-selling that remains alive and well.

John DiFucci

Okay. Okay. Okay, great. Thank you, Mark.

Operator

Scott Berg, Needham.

Scott Berg

Hi everyone, next quarter, thanks for taking my questions. I guess my first one's kind of a two-parter. It's about the new pricing impact on packaging. Mark, I'm going to kind of quote you. You talked about being meaningfully creative over time. How do we frame that? Whether it's a timeframe or a magnitude.
And then, Pete, when you think about the pricing improvements that can start here in the back half of the year, was any of that contemplated in your prior guidance? Or is that contribution a new update to the guidance you get today?

Pete Godbole

I'll start, John (sic - Scott), and I'll let Mark on the other part of it. So first of all, our previous guidance did not contemplate this pricing model change. And the change we made in the ARR, which we lifted, was in part due to the fact that we're launching this for new customers, and we expect this to make a modest contribution this year. So that's kind of what's baked in.

Mark Mader

And Scott, I think from a from a moderately for a meaningful accretive position on the new model, when I look at what we can do for our customers -- and we've actually transitioned a number of our bigger customers to this new model already. So we have some sense of what the behavior is in this new frame.
You know, we're looking for things like, what can we do as a business to deliver more value to customers? And two, what can we do that could double our licensed user base as quickly as possible? And I think until you start to move those customers over, you won't be able to position to say it will happen within 18 or 24 or 36 or 4 months. But what I can say is we have very high confidence that this will lead to much larger user communities that are licensed within our customers.
So I feel very confident this new model is more conforming also to what IT groups and large organizations expect. And the pairing of the lower price per user I think will be only helpful.

Scott Berg

Very helpful. And then from a follow-up perspective, Mark, you also talked about improvements throughout the quarter. So this is kind of a nice follow-up to John's question just a moment ago about kind of the demand of the business through different segments. If the SMB behavior is saying kind of consistent quarter to quarter, how should we view that comments on the improvement throughout the quarter? Thank you.

Mark Mader

Yeah, I think the improvement stemmed from a couple things. One, we had Max join us mid-quarter. I think his presence and his immediate impact on the team was favorable. So that was a benefit to us, partially in March and then in April.
On the SMB, as Pete said, we saw a pretty consistent performance quarter to quarter. I'm really looking forward to later this later this quarter when we get to introduce our new offering and we get almost immediate signal on what happened at the leading edge. Now that is not going to result in a huge amount of bookings out of the gate, but we will have very, very quick feedback on whether the new model can draw more significantly with that lower segment.

Scott Berg

Understood. Thank you for taking my questions.

Mark Mader

Thanks.

Operator

Josh Baer, Morgan Stanley.

Josh Baer

Great. Congrats on the quarter and thanks for the question. I wanted to stick on the new pricing and packaging and just wondering what gives you confidence that the slightly lower price or lower pricing, higher user count equation results in accretive nature. Any signals from as far as customer behavior or key assumptions that's aligned to that optimistic commentary? And then I have a follow up.

Mark Mader

Yeah. I think the some of the proof points come directly from customers who have already moved to the new model. So it's not a research project. It's actually what's happened in real life with some of these firms.
Interestingly, as we test both at the super large organizations as well as the SMB, there's been a favorable reaction to both. And when I think about sales productivity, one of the things that I'm very eager to do this year is: how do you delete complexity from the business? And when I think about how someone responds when you say, Mark, what is the cost of license Smartsheet? The first two things out of my mouth can't be, it depends.
So the clarity in this new model is super, super high. And I think of oftentimes smaller organizations are actually less patient to learn and they actually want a more clear model to immediately act on. The larger organizations have sometimes longer decision cycles where they can learn and understand more deeply. So I think this will be quite favorable at both ends of the spectrum.

Josh Baer

Very clear. And then I just wanted to ask if you expect any changes to gross margins from these changes to pricing impact?

Pete Godbole

Josh, we do not. We think we are going to maintain the gross margin levels we have because gross margins are a function of the total revenue at the top line and we view that over time to be up meaningfully accretive.

Josh Baer

Okay. Great. Thank you.

Operator

Terry Tillman, Truist Securities.

Terry Tillman

Yes. Thanks for taking my questions. Hi, Mark, Pete, and Aaron. Maybe the first question for you, Mark, I've actually asked this repeatedly over the years as the business has grown and scaled. If we take a step back, there was a magic quarter that came out that seemed like an important milestone. You're talking about KPMG, which seems like a GSI partner potentially going forward. Are you starting to see -- and I don't want to put words in your mouth, so tell me if I'm just absolutely wrong on this. Are you starting to see bigger enterprises where they have been using different work management tools start to take a step back in whether it's an RFP or some sort of strategic vendor consolidation play, maybe because of the macro, the more strategic CIO or just C level purchasing or expansion? And then I had a follow up.

Mark Mader

We are. And it's really -- what I'm noting with customers is that there's a much higher fluency in the category. So the types of questions we're getting, the types of analysis to doing around not just what's your core feature set, how does that feature set perform at scale? This notion of how to do plan management across a highly diversified set of business units, being able to apply corporate governance and policy. These are things that five years ago never even came up in conversation and they're almost present every single time now.
So again, how much are we getting more yield today from our enterprise strength and feature set? I would say yes. The median customer, I would say is developing the highest of the high end customers. Everyone's asking these questions now. There's not a single customer that I've seen who is just willy nilly approaching it on a feature set dimension.
So that plays to our strengths. I would say the conformity and customers choosing to consolidate is still more grounded in future investment and where's the next allocation of capital going as opposed to we need to eliminate all other tools from our environment. I think CIOs are recognizing that it is a diverse environment. There will be multiple tools, but where they're placing their bigger bets, they're doing that in fewer places.

Terry Tillman

Thanks for that, Mark. And I guess, Pete, just last quarter, you kind of split the NRR dynamics across enterprise and SMB. I think you had 120% for enterprise and then basically 0% expansion or 100% NRR for SMB.
Could you give an update on how that played out in 1Q between the two businesses? And is there any updated thoughts on how they individually would play out the rest of the year? Thank you.

Pete Godbole

So the enterprise net dollar retention rate stayed over 120%. And then from the SMB side of it, it dropped a couple of points, still staying over 100%. So kind of that's how it played out.
And when you asked about the outlook, the way I would describe it is if you leave this year out of it and you extend it into when our customers go on to the new pricing and packaging model, I view that as an opportunity to turn that NDRR in the future as we start to gain more value from customers and they gain more value from our platform.

Terry Tillman

Okay. Thank you.

Operator

Rishi Jaluria, RBC Capital Markets.

Rishi Jaluria

Wonderful. Thanks so much for taking my question. I wanted to start going back to the changes in pricing and packaging. Totally appreciate the potential upside from here. I guess historically, when we've seen companies make changes to pricing and packaging, there can sometimes be disruption in the near term. Can you maybe walk us through what is your plan to minimize or mitigate any potential disruption from that? And then I've got a quick follow-up.

Mark Mader

Yes, I think we were really thoughtful about the timing. And we said -- we're straight out of the gate. New customers onboarding will conform to the new model. And as you heard, we're really not expecting our existing customers to have to move until the renewal date in 2025. That gives significant time for them to understand the model plan. If there's a budgeting need, they can do that, engage with us in multiyear conversations. And time is really important.
And talking to my peers who have undergone pricing changes, the one thing they made a very big point of was when you release new pricing to new customers, recognize that every single existing customer will be asking about the impact to them, even if they have to move immediately. So when we launch in the '24, very good education and communication to the new prospects and customers in very good and robust communication to the existing base.
People want to understand what the model and what the value is, not just what the price differences. So a lot of that is communication can do volumes for your efficacy and bring people across. And then like be close to your customer. We have a big engaged account management and field sales team. We're going to be right with our customers. Pete, what would you add?

Pete Godbole

You know, I would add that the other part is customers have, when you think of pricing changes and model changes, customers need flexibility in how they manage. So when you think of how that flexibility comes about, customers get to classify their existing population into members, guests, or viewers. And that flexibility and concerted nature with us really makes this model less, what I call, attuned to any variability.

Rishi Jaluria

Got it. Thank you. That's really helpful. And then, Pete, for you, I recognize we're shifting to ARR as a metric instead of billings. Maybe can you just help us bridge the delta between billings and ARR this quarter? It was a pretty big range. Maybe help us understand what went on in the quarter to explain that delta and just how to think about the delta between the two going forward. Thank you.

Pete Godbole

So, Rishi, what everyone is aiming to get at when you think of a metric like ARR or billings is estimated implied bookings. And what we've experienced in the past was that billings is impacted by prorated bookings and the associated renewal dates that go with it. A much better metric is ARR, which is why we shifted to providing guidance on ARR.
And this quarter is a great example of that. When you look at the bookings that came this quarter from those which had proration associated with previous future quarters, there was a bigger effect. That's why the billings number looked like a different growth rate, and that's why the true measure is ARR, which we've guided to and reported.

Rishi Jaluria

That's helpful. Thank you.

Operator

Alex Zukin, Wolfe Research.

Alex Zukin

Hey guys, thanks for taking my question. And I'll kind of go down to some of the same themes that we've been -- that the prior questions were on. I guess if we think about the linearity of bookings in the quarter, can you maybe just talk about how it looked and felt and if that was the same or different, just given all the kind of macro noise we hear?
And then was the headwind more from elevated SMB churn or lack of seed expansion? And again, how do we model those net new ARR trends as we go through the year? Kind of is it similar to last year or is it even more seasonal? And then I got a quick follow-up.

Pete Godbole

No problem. So, Alex, we started February slow and it's sort of traditionally enterprise pipeline building time. But as we went through the quarter, we saw momentum really shift up and we finished April strong with a solid Q1. That's the way I'd represent the full quarter.
Now, in terms of what we saw in the quarter, I think I stated before that the SMB trends we saw were fairly similar to what we had seen in the past. And there was -- the enterprise stayed fairly consistent, strong. We reported in all the large number of deals we did and the number of additions to the $100,000 cohort. So strong on all fronts.
And then the trend in AR that we expect is we expect it to trend down as we go through the year. And that's what we noted in the prepared remarks we went through.

Alex Zukin

And what about net new ARR, sorry? Just a clarification.

Pete Godbole

Yeah. This net new ARR essentially was -- if you think of it, was up. And if you think of how that played out, when I think of net new ARR, you're thinking of it as bookings. So essentially, if you think of bookings, it was a good quarter for us on bookings.

Alex Zukin

Okay, and then just maybe my follow up for Mark. I think if we look at some older disclosures historically, I think like 80% of the users have been unpaid. So as we look at the contribution going forward, what does success look like over the next year, two years, and changing that kind of user free versus paid mix? And given the modest impact on this year, how should we think about the NRR dynamics over time as we kind of go through this model transition?

Mark Mader

Yeah. I think we're going to learn a lot. As that first big group of customers goes through and does that management that Pete spoke to a second ago about classifying their people as members, guests, and viewers, we will really be able to quantify that well. We do have very good visibility into how many millions of people are on our platform monthly, making edits and contributing. When the new model gets released, again, those admins will need to go through that assessment and see who's in, who's out.
The good thing is that in the old model where that licensing decision hinged 100% on creation, it's much more straightforward now. If you're contributing to a process and you're within an organization, you are licensed. And in the past, it was much more muddled. So I would expect our ability to drive a much larger population of licensees to play out.
I actually don't see a scenario in which we drive fewer members in the future. The one wild card potential upside to us is, of those incremental people who used to be editors, who didn't have access to the full portfolio, who are now on fully, to what degree do they have an appetite for buying premium capabilities?
So as the population of users grows, what is the added benefit to the rest of our suite of offerings? And that's something that again, we will comment on as the quarters play out.

Pete Godbole

And, Alex, to your previous question, just to sort of add a little more texture to it. You asked about our implied ARR growth. As we go through the year, we're going to see that growth rate improve as we progress through the quarters.

Alex Zukin

Got it. Thank you.

Operator

George Iwanyc, Oppenheimer.

George Iwanyc

Thank you for taking my question. Mark, maybe starting with the EMEA Engage Conference, can you give us an update on what you're hearing from customers there and kind of the overall pipeline internationally?

Mark Mader

Yeah. Europe was strong for us in Q1. We had roughly 500 customers, a lot of large caps in attendance. And there remains very high curiosity around the modernization of our application. They're very curious about how we are applying AI. So on the floor where we had our demo booths, I would say the interest level in AI remains very high.
We just released, I think, our fourth skill. Half of our enterprise customers have now used AI, and it's all about activation, getting people comfortable with it. So high levels of curiosity. It was our first conference outside the US. And as registrations were happening, I was really curious to see how it would play out. The fact that 500 companies from all over Europe showed up was really, really positive.
Pete, anything to add from the strength of Europe that we saw in Q1?

Pete Godbole

Yeah, I think, George, Europe was pretty strong for us this quarter. It was -- you could see the market really starting to pick up on collaborative work management in general. And I think the conference itself produced a high degree of interest, which is manifesting itself in both short-term pipe and long-term interest.

George Iwanyc

Great. And then maybe staying on the AI thing, but with the packaging. As enterprises start to adopt this, how are you including and introducing those AI capabilities with the new packaging?

Mark Mader

Well, the big push to the new model is everyone who is a member has access to AI. So, again, there's no longer this split between the haves and the have-nots. As we look at how we activate it, the next level of innovation we're doing is not only on the building of new skills, but also how do you introduce the skill at the time that the person may benefit from the skill, whether you're adding business logic through formulas, whether you're looking to generate content in a grid, whether you're looking to analyze data.
What I've found in speaking to users is that there's a high, high comfort and there's a high degree of muscle memory to which people are really, really latched onto. So you have to go through pretty direct means to introduce them to a new way of working. When people see it, they love it.
But even though we have 50% penetration with our enterprise customers, we are still looking to drive that user penetration up. And it's a pretty consistent theme from what I'm hearing across app companies today. Pretty good penetration on the company side. Everyone's hungry for more user engagement. I think a lot of that is education and how we nudge people in the app, how we educate people in the app, I think will yield quite well in the year to come.

George Iwanyc

Thank you.

Operator

Michael Berg, Wells Fargo.

Michael Berg

Hey, thanks for taking my question. Congrats on the quarter. I want to ask about the sequential improvement in a slightly different manner than after earlier in the call. Any notable changes in the broader macro or buying behaviors, willingness to open up budgets? Any particular reasons that stand out as to why your solution platform has been procured to what appears to be a healthier rate relative to some other names across software? And then I got a quick follow up. Thank you.

Pete Godbole

So I think, Michael, it fundamentally comes down to how customers realize value from our platform. When you think of the things Mark mentioned in terms of sophisticated workloads at scale, in a lot of cases, those are things customers need. And we saw that reflected in the number of enterprise customers who moved to over $100,000, number of million-dollar customers. And I think in that way, companies are just different in how they are perceived by customers and how they're valued by customers. That's what we saw play out for us in Q1.

Michael Berg

Got it. And then a quick follow up on margins. Obviously, you had some very nice margin performance and improvement in the guidance for the year. Outside of top on that performance, anything you can think of that's driving the incremental progress there? Or is it just the enterprise? Are your economics flowing through the model over time? Thanks.

Pete Godbole

I think the fundamental nature of our model is it's highly accretive. But what we've also done is we've -- Mark and I have taken a really close look at how we operate and run the business, which means everything in the business, which roles we hire, which locations we hire them in, and sort of when you look at it, you say, where do I really want to deploy my capital? And so we've been very thoughtful and sort of focused on that. We've seen that play itself through in terms of our margin guide.

Operator

Brent Thill, Jefferies.

Brent Thill

Mark, a good April and a good Europe are not consistent with most of the industry. I'm just curious, what do you think really resonated in Q1? Is it the category was it your execution? Did something trigger on the product line? What do you think kind of helped you glide through this headwind that others are really getting bogged down by?

Mark Mader

I think customers and prospects feel when a team is confident. And while we do have quite a few transactions that happen digitally without human interaction, a lot of our enterprises do engage with our team. And I think when the team saw the timeline view come out, they were able to show something that was modern, beautiful, fast, valuable -- perceived as valuable to customers and they're like, okay, I got two more of these things coming. I got one coming in July and one coming in the fall. There's a little bit of pep in the step.
And I think you combine that with Max who came in, who landed immediately and effectively, the field team's feeling good right now. And that builds on itself. I talk to our customers at our ENGAGE conference around convergence. I talked about the convergence modernization, the convergence around AI, the convergence around new ways to engage with our company.
And unfortunately, you don't get that convergence every year of operations. This happens to be one of the years where it is coming together. And I think we're going to -- I think customers are sensing that. For a long time, Brent, and you know this, we've talked about futures, but we've talked about them as a trust that they're coming. And the fact that they're now hitting is something where customers are looking for evidence. And I think we're able to show that now.

Brent Thill

Okay. Pete, are we going to have to wait till June 24 or do we get any sneak peek here in terms of what this is going to look like?

Pete Godbole

No, I think you're going to see it on June 24.

Brent Thill

Okay. Very clear. Thank you.

Pete Godbole

Thanks, Brent.

Operator

Steve Enders, Citi.

George Kurosawa

Hi, this is George Kurosawa for Steve. Mark, a few times you've alluded here to the impact that Max has had on the go-to-market org, which I think is really impressive given how new he is to the organization. Maybe you should double-click on what you've seen him bring to the table and what you've got him focused on for the rest of the year.

Mark Mader

Yeah. I think I would say three things have really landed quickly. The first is a hyper-focus on use cases and getting a fresh set of eyes on why customers are with us, what they're asking for, what our pipeline composition is, and aligning these use cases that we're looking to market with how we're deploying our marketing capital, with how we're enabling the team.
And then also with that understanding, having a point of view on what this new pricing and packaging model looks like. And it's great that we had a few months with Max before we launched this for him to get ramped and engaged and speaking to customers before having to make that decision cold.
So that use case orientation is something that is very, very, very experience driven from his background, combined with being ramped and participating in his pricing and packaging modeling. And then I would describe the last piece is almost like this upleveling of enterprise mindset, whether you talk about field enablement, a multi-year model, ELAs, value realization journey, we can go on and on. And we think that we've prosecuted really, really extensively during the interview process and he has it. And the team -- I think the team is responding well.

George Kurosawa

That's great to hear. And then a quick follow up on capital allocation. I think the buyback plan makes a lot of sense given how strong the free cashflow generation has been. But the $150 million, it's a pretty significant number. Most of the annual free cashflow guide kind of getting plowed back into buybacks. Maybe if you could just talk about how you guys kind of triangulated in on sizing that and why not kind of push a little bit more into reinvesting in the growth.

Pete Godbole

So you know, we made it with very disciplined capital allocation decisions to start with. And when we looked at the stock price and how undervalued the stock was, we took it took that as one input to the equation.
We balance that against having a healthy balance sheet for our customers and then being able to trade off against opportunities we would have in M&A and be able to invest in M&A. So combination of those elements led to the $150 million initial stock buyback. We don't think we've shortchanged ourselves and opportunities to invest by making this $150 million buyback.

George Kurosawa

Perfect. Thanks for taking the questions.

Operator

Pinjalim Bora, JPMorgan.

Pinjalim Bora

Great. Hey, everyone. Congrats on the quarter. Nice to see the good results. Just a number of clarifications on the pricing and packaging. Are you completely moving away from the free collaborators, is what I understand from what I've heard so far? Anyway to understand kind of the base of early customers that you are basing the price elasticity comments you made earlier in the call? And within the existing customers or the early customers, I should say, that have moved to this model, what are you seeing from a conversion point of view for those collaborators?

Mark Mader

So to your first question, the free collaboration is still alive and well in our model. We have this notion of guests. So when an organization shares outside of their domain, all of that access is done at no cost. If someone creates a dashboard for corporate visibility and corporate communication sharing, all of the thousands of people within the company only view it, do so at no cost. Those are huge populations of people, which are also really important to establishing touch points and long-term virality. Those remain consistent with what we have today.
In terms of the conversion rate you speak to around collaborators, there really is no notion anymore of a conversion rate from a contributor, an editor to pay because they are paid now. So if you engage in our product and you work within an organization and you're editing, you're commenting, you're adding to it, you are paid. So the second you engage and the second you go through this provisional period, you are on the license.
So there's no longer this decision by an administrator around, well, they're editing and they're contributing, but do they really need to create? That decision is now gone. But that user population of free that is cross-company lines is still very, very present and very important to us.
And, Pete, did you have -- sorry, go ahead. Why don't you ask the second follow-up question?

Pinjalim Bora

No, I was just -- I'm trying to understand if a customer -- your existing customer or early customer who has moved to this plan had free collaborators who were also editing, those are moving to paid now is my understanding. So I'm trying to think if you had -- that customer had 10, did all of those 10 -- are you seeing all of those 10 kind of move into paid with this new model? Or is it 5% of that, 30% of that? That's what I was trying to get at in terms of conversion.

Mark Mader

Yeah. We haven't disclosed that conversion rate. I think especially at mega-scale. At scale, you also have, what I would call, bespoke user pricing, right? You don't just work off of the MSRP.
So I would say the customers that we've gotten reads off of the ones that are deployed, in most cases, those are large enterprise. We have done testing and research and gotten feedback on all sorts of models all up and down the segments. But in terms of the ones that I was referring to early, those were some of our larger enterprise customers who had already come over.

Pinjalim Bora

Understood. Thank you.

Operator

DJ Hynes, Canaccord Genuity.

DJ Hynes

Hey, guys. So, Mark, you're going to be taking a lot of folks that were previously collaborators and you're going to give them full access to create and contribute on the platform. How do you at the same time educate what were passive users in the past on what's possible? How to use the platform as a creator, get them engaged, help them figure out how to create value? I mean that seems like a really important part of driving incremental long-term value from the new pricing model. So I'd love any color on how you're thinking about that.

Mark Mader

Yeah, I think it's -- as I talked about the importance of driving not only organization penetration or percentage adoption with AI, but actually the user counts, I think when we look -- when we think of R&D, we think of it not only as discrete feature development, building something new or improving the capability of something, but it's more how do you get somebody engaged in it.
We've made a number of changes, for example, around what our sharing model looks like, the actual way in which people know things can be shared in our product. It's not introducing sharing; it's making sharing better and more obvious and we've seen really interesting uptick on virality just by those experiential changes.
So much like we did with our self-discovery on Data Shuttle and Dynamic View three quarters ago, we didn't just silently launch them. When you go and you do an import in Smartsheet now, you are presented with education at the right time. Here's what this new fancy thing can do, do you want to try it?
And that is much, much more powerful than silently sending someone an email, and say, hey, we did this great new thing and we're going to trust that you really care about our email and they're going to go explore it, present it to them in the moment. So this notion of nudging helped.
Like when we launched board view soon. You have many, many users who have been using card view for a long-time, the predecessor to this modern view. So one of the things you do is you launch them in the new one and with the easy ability to go back to the card view if they wish to. These are the types of moves you make when you're trying to get people exposed to things and don't rely on good intent and how wonderful your documentation is to pull them through. It's a whole area of development that we built a really interesting research team on design team and our engineers are very much cognizant of it.

DJ Hynes

Yes. Okay. Makes sense. And then, Pete, a follow-up for you. So we have pretty limited history with the relationship between ARR growth and net revenue retention. But over the last four quarters, which we do have, ARR growth has outpaced NRR by about 5 to 6 points pretty consistently. How would you expect that ratio to trend and look over the course of this year?

Pete Godbole

I think the ratio in terms of how that plays out, you're going to find yourself looking at the relationship being the same. There's going to be a delta between ARR growth and the NDRR that manifests itself. But one will be lower than the other because you've got some amount of new coming into the ARR growth.

DJ Hynes

Right. So you think it should be pretty consistent in that five to six point range?

Pete Godbole

It should be.

DJ Hynes

Okay. Thank you.

Operator

Jackson Ader, KeyBanc.

Kyle Diehl

Hey. Thanks. This is Kyle Diehl on for Jackson Ader. Just maybe two quick ones for us. Can you give us some color on where we stand in terms of sales capacity for this year and if there are any headcount plans that you guys have for the remainder of the year, particularly given it looks like we're ahead of our initial profitability targets here?
And then, Pete, I think you had mentioned that capabilities were 35% of subscription revenue this quarter, so that seems to continue to tick up. In terms of the standalone purchases that are being made, where are the outperformers and where are you guys seeing success? Thanks.

Pete Godbole

So the first part of your question is, we're staying on point on overall sales capacity, but what we are doing is we're weighting our sales capacity a little more heavily towards the enterprise segment. We're adding capacity there. So we're sort of rebalancing where we've applied the sales capacity capital, if you will.
The second part of your question that you've asked was on capabilities and where we are seeing the bright spots. I think the capabilities, we've seen very strong performance in advance and capabilities in general and the capabilities in general cut across the same sort of capabilities which customers love and appreciate. The Control Center, Dynamic View, Data Shuttle remain the top names in the capabilities stars, if you will.

Operator

Taylor McGinnis, UBS.

Taylor McGinnis

Yeah, hi. Thanks so much for taking my question and apologies for the background noise. Just one from me, which is when we look at the revenue and ARR guidance, can you perhaps quantify or tell us how much of the uptick was driven by this pricing and packaging change? And understanding that the macro is still tough out there, you don't have any software companies raising in light of the environment. But just curious, was there anything in the quarter that maybe downtick? Or was a little bit softer that's making you more cautious through the year or is that just mostly conservatism? Thanks so much.

Pete Godbole

So I'll break down your question into the revenue guide first. So we have raised the revenue guide by $3 million at the midpoint. And that was a carryforward because essentially what we see is an environment where we have some level of understanding of how the rest of the year will roll out and that's what we feel is prudent -- will be the prudent thing to do.
Now the second part in terms of what we did with ARR, that's a combination of two things. The first part is the solid performance we had in Q1. And some measure of it being the implication of the new pricing and packaging model has applied to new customers and prospects, which is where we're starting.

Taylor McGinnis

Great. Thanks so much.

Pete Godbole

No problem.

Operator

And ladies and gentlemen, that concludes our question-and-answer session. I will now turn the call back to Mr. Aaron Turner for closing remarks.

Aaron Turner

Great. Thanks, Abby, and thanks, everyone, for joining us today. We'll speak with you all again next quarter.

Operator

Ladies and gentlemen, this concludes today's call and we thank you for your participation. You may now disconnect.