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Prudential Singapore to get new CEO in September

The Edge Singapore
·2-min read

Chan San San is appointed CEO of Prudential SIngapore, reporting to Dennis Tan, MD of Strategic Business Group, a regional role

Prudential has announced the appointment of Chan San San as the new Chief Executive Officer (CEO) of Prudential Singapore K6s starting in September 2024, subject to regulatory approval. She will report to Dennis Tan, Managing Director (MD) of the Strategic Business Group (SBG) with oversight for Singapore, Thailand and Vietnam.

Chan, a Singaporean, will succeed Tan who currently holds the Singapore CEO role, in addition to his Group MD position. Tan will remain Singapore CEO until regulatory approval for Ms Chan’s appointment is received. The appointment of a new CEO, fully focussed on driving Prudential Singapore’s objectives, reflects the significance of the Singapore business and the Group’s strong intent to support it.

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Chan will manage Prudential Singapore’s extensive distribution network to meet the health and wealth needs of its policyholders. This includes its more than 5,200 financial representatives, including its tied agency and financial advisory arm, Prudential Financial Advisers Singapore. The life insurer also has long-standing distribution arrangements with two banks, United Overseas Bank U11 and Standard Chartered Bank.

Chan, was previously Managing Director, Global Market Manager at Citi Private Bank. She focussed on serving the private banking needs of ultra-high net worth and high net worth clients, their families and family offices in Singapore, Malaysia and Thailand. Her extensive experience spans strategy, sales and marketing, client management, product management, strategic innovation and transformation, governance and risk management.

Singapore is a key market for Prudential, having operated there for over 93 years, and the life insurer is recognised as one of the country’s four D-SIIs (domestic systemically important insurers). It serves more than a million policyholders including a large segment of affluent and high net worth individuals.

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