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Prudential customers first to enjoy online nomination of beneficiary service using Singpass

The Edge Singapore
·2-min read

Prudential leverages Singpass’ digital signing service to make it easier for policyholders to complete their nominations.

From Mar 15 onwards, policyholders of Prudential Singapore are able to nominate their beneficiaries online. Prudential is the first insurer in Singapore to roll out an online nomination of beneficiaries (online NOB) service using Sign with Singpass, which makes it easy and more convenient for policyholders to nominate their beneficiaries.

Previously, Prudential policyholders had to submit a hard copy of their nomination forms to Prudential via post or in person at the customer service centre. With online NOB, they now have the option to submit their nomination forms and electronic signatures online.

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Beneficiary nomination is crucial in ensuring that the intended recipients receive the policy benefits according to the policyholder’s wishes. While it is not compulsory to make a nomination, doing so will allow beneficiaries to receive the payout without any unnecessary delays or potential conflicts.

This online nomination service leverages Sign with Singpass and generates Secure Electronic Signatures (SES). These signatures can be verified and traced back to the signer, which confirms the authenticity and integrity of the signed documents. Sign with Singpass is a product developed by Government Technology Agency (GovTech) Singapore.

Online NOB was introduced following the Monetary Authority of Singapore’s (MAS) announcement in July 2023 that amendments had been made to the Insurance (Nomination of Beneficiaries) Regulations 2009, to enable insurers to provide online nomination of insurance beneficiaries from January 2.

Vikas Sinha, chief operations officer, Prudential Singapore K6s, says: "With online NOB, we wanted to make it simple, convenient and secure for our policyholders to take the important step of completing their beneficiary nomination. This helps prevent any potential delays or disputes in distributing the policy proceeds and gives customers greater peace of mind knowing that their loved ones are cared for in the future."

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