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Pan Pacific Hotels Group launches flagship Pan Pacific Orchard as part of global brand expansion

Nur Hikmah Md Ali
·1-min read


Pan Pacific Orchard which was officially launched by Pan Pacific Hotels Group, designed in collaboration with architectural firm WOHA (Photo: Pan Pacific Hotels Group Limited).

SINGAPORE (EDGEPROP) - Pan Pacific Hotels Group, a member of mainboard-listed UOL Group, has announced the official opening of Pan Pacific Orchard located along Orchard Road.

Pan Pacific Orchard’s biophilic design was created in collaboration with architectural firm WOHA, and features four high-volume, green open-air terraces which are filled with more than 150,000 sq ft in foliage and water features.

The hotel is the first of nine new Pan Pacific Hotels as part of the group’s build and asset enhancement strategy, which is expected to be completed over four years. Other hotels to follow suit in the enhancement plan include Pan Pacific Serviced Suites Kuala Lumpur, BELLUSTAR TOKYO, A Pan Pacific Hotel, and Pan Pacific Jakarta.

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Read also: UOL’s 1HFY2023 earnings down 64% y-o-y to $135 mil mainly on lower fair value gains

Choe Peng Sum, the group’s chief executive officer, says that the overall strategy for the Pan Pacific brand refresh is to cater to the changing perceptions of luxury.

“The concept of Graceful Luxury was coined to describe Pan Pacific’s thoughtful approach to luxury, to reflect the needs of the growing breed of enlightened travellers who value fulfilling experiences and unique designs over shiny opulence,” Choe says, adding that the group has invested more than half a billion dollars in developing Pan Pacific London, Pan Pacific Orchard and Pan Pacific Singapore.

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