Meta Platforms Follows Blockchain Firms in Joining Cryptographic Privacy Group MPC Alliance

Facebook parent Meta Platforms (META) has joined the MPC Alliance, a nonprofit group focused on cryptographic privacy and security, according to a press release on Tuesday.

The MPC Alliance is made up of 59 members, including Alibaba Group, engineering firm Bosch and a slew of blockchain firms, including Bolt Labs, Ciphermode Labs and Partisia Blockchain.

"Having major institutions like Meta join the organization strengthens the alliance and provides even greater market validation,” Frank Wiener, president of the MPC Alliance and marketing director at Blockdaemon, a blockchain infrastructure firm, said in the release.

Meta had tried to create a digital currency called libra, which was later rebranded to diem, but it canceled the project in January because of regulatory scrutiny. Crypto bank Silvergate acquired the project's assets.

"Last year, we shared our longer-term vision on privacy-enhancing technologies and how we believe they will become foundational to the future of personalized advertising experiences. MPC is a critical part of this technology stack," said Sanjay Saravanan, who heads up Meta's applied cryptography research group.