HONG KONG & MACAU - Media OutReach - 22 November 2023 - As the year draws to a close, it's time to get into the holiday spirit with family and friends. We know you'll be heading out to celebrate, attending Christmas parties, or maybe even jetting off on holiday. And guess what? You'll want to look stylish and stay practical while you're at it. This Christmas, 7-Eleven is excited to announce a special collaboration with renowned New York fashion brand ANNA SUI and Sanrio Hong Kong.
Together they've created a total of six 'ANNA SUI x Sanrio characters On-the-Go Mini Boxes' that are all about style and convenience. This collaboration blends ANNA SUI's design aesthetic with the adorable style of Sanrio characters, featuring popular characters like Hello Kitty, Kuromi, Bad Badtz-Maru (XO), Little Twin Stars, My Melody, and Cinnamoroll. These beloved characters have been totally reimagined in this collection. You'll find ANNA SUI's signature black lace, vintage charm, classic roses, butterfly prints, and the iconic black and purple colour palette in each design. The result? A breathtakingly fresh and stylish collection!
The 'ANNA SUI x Sanrio characters On-the-Go Mini Box' is filled with Christmas cheer and looks super glamorous. Plus, each box also comes with a nylon shoulder strap, so your mini box can transform into a snazzy little sidekick perfect for party-hopping or travelling the globe.
With Christmas just around the corner, these On-the-Go Mini Boxes make the ultimate Christmas gifts, whether for gift exchanges, sharing them with friends, or just treating yourself. So don't miss out on adding a touch of glam to your holiday festivities with these awesome accessories!
ANNA SUI, the renowned New York fashion brand founded by Chinese-American designer Anna Sui, is celebrated for its glamorous and stylish designs, often incorporating motifs like florals, butterflies, and roses with its signature black-purple palette. In this unique collaboration with Sanrio Hong Kong, ANNA SUI's designers have lent their personal touch to create exclusive patterns for the 'ANNA SUI | Sanrio characters On-the-Go Mini Box,' infusing each design with a fashion-forward vibe.
Don't miss the grand launch of the 'ANNA SUI | Sanrio characters On-the-Go Mini Box' at 7-Eleven on 22 November at 7am. To all ANNA SUI and Sanrio characters fans, be sure to visit 7-Eleven and bring home these stylish On-the-Go Mini Boxes to add a touch of festive fun to your look.
6 'ANNA SUI | Sanrio characters On-the-Go Mini Boxes' – Your Stylish and Practical Must-Haves for Travel and Party Fun
The 'ANNA SUI | Sanrio characters On-the-Go Mini Boxes' come in 6 styles and 3 different colours. These boxes are made from a durable yet lightweight plastic, making them easier to clean and maintain compared to regular fabric bags. Featuring a matte finish and textured design, the front of each box displays one of 6 Sanrio characters decked out in a series of smart outfits and is adorned with ANNA SUI's signature motifs like florals and butterflies. Additionally, the back of the box is embossed with the ANNA SUI and Sanrio characters logos, highlighting the meticulous attention to detail in each design.
These On-the-Go Mini Boxes are not just stylish but also incredibly practical and versatile. Whether you're going about your daily routine or going on a trip, you won't want to leave home without one! Constructed from durable, lightweight materials, they are perfect for storing cosmetics, compacts, eyeglasses, cameras, and other fragile items. Inside, you'll find a mesh partition layer for organising small items, ensuring everything stays neat and tidy.
What's more, these boxes are also a travel must-have. When opened, they stand stably on the airplane tray table, making it easy to access your passport, charger, and other essentials. Each box comes with its own shoulder strap that, when attached, transforms it into a trendy and adorable compact travel case. The shoulder strap features unique ANNA SUI and Sanrio characters patterns and is adjustable in length, extending up to 120cm. You can wear it over your shoulder or across your body, making it incredibly convenient for carrying when out and about.
The 'ANNA SUI | Sanrio characters On-the-Go Mini Boxes' combine fashion and glamour, allowing you to travel in style and add a festive touch to your Christmas holidays!
'ANNA SUI | Sanrio characters On-the-Go Mini Box' Product Details
1. Hello Kitty On-the-Go Mini Box (with Black Shoulder Strap)
2. My Melody On-the-Go Mini Box (with Purple Shoulder Strap)
3. Kuromi On-the-Go Mini Box (with Black Shoulder Strap))
4. Little Twin Stars On-the-Go Mini Box (with Purple Shoulder Strap)
5. Bad Badtz-Maru On-the-Go Mini Box (with Black Shoulder Strap)
6. Cinnamoroll On-the-Go Mini Box (with Purple Shoulder Strap)
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'ANNA SUI | Sanrio characters On-the-Go Mini Box' Collectible Programme Details
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