Yahoo Finance Influencer-Marketing Firm CreatorIQ Hires Adobe and Omniture Alum Chris Harrington as CEO
CreatorIQ, a vendor of influencer-marketing software, hired digital marketing veteran Chris Harrington as CEO.
Harrington takes over the role from interim CEO Jon Namnath, co-founder of creator analytics platform Tribe Dynamics, which CreatorIQ acquired in 2021. Namnath, formerly chief growth officer, will remain a “key member” of the executive leadership team and a member of CreatorIQ’s board of directors, the company said. Six months ago, CreatorIQ founder and board member Igor Vaks stepped down as CEO.
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Harrington has three decades of experience building software-as-a-service businesses. That included his tenure as president of global sales and client services at web analytics company Omniture, which Adobe acquired in 2009 for $1.8 billion. Harrington also served as president and board member at Domo, a cloud-based data experience platform.
Most recently, Harrington served as chief revenue officer at Entrata, a property-management software company, where he led all customer-facing operations. Before that, he was CEO of enterprise sales management software provider InsideSales.
Harrington’s “dynamic leadership and vision align perfectly with our mission to make creator marketing measurable, integrated and essential,” CreatorIQ’s Vaks said in a statement. “Chris’s track record of innovation and success in scaling [software-as-a-service] companies excites me for what lies ahead. Chris’ empathetic leadership and dedication to clients’ success makes me confident that we have the right leader for our future.”
In commenting on joining CreatorIQ, Harrington said creators are increasingly playing “an integral role in helping forge authentic relationships” with consumers who “are moving their time and attention to the platforms that afford them this sense of community.” He called CreatorIQ “the creator economy’s most secure and trusted software infrastructure” with a history of “empowering scale, success and innovation for our customers.”
Brands and agencies that use CreatorIQ’s platform include AB InBev, Logitech, Nestlé, RQ, Sephora, Unilever, Rare Beauty, Ulta Beauty, Gymshark, Movers+Shakers and Collectively, according to the company.
L.A.-based CreatorIQ was founded in 2014. Investors in the company include TVC Capital, Kayne Partners Fund, Affinity Group, Unilever Ventures, Silver Lake Waterman and the growth private-equity group of Kayne Anderson Capital Advisors.
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