Yahoo Finance EXCLUSIVE: Forte_Forte Expands Spain Presence With Boutique in Puerto Banus
SPAIN AGAIN: The Italian advanced contemporary womenswear label Forte_Forte is continuing its expansion in Spain. After the opening of the first store in Madrid in 2020, the brand decided to land in the Spanish “Costa del Sol”, specifically the Puerto Banus, Marbella.
Located on Calle Ribera, at No.12, like the other units it reflects the vision of the brand’s cofounder, Giada Forte, and her partner, art director Robert Vattilana. The opening marks the brand’s third seaside opening, joining units in Forte dei Marmi, Italy, and Cannes, France.
More from WWD
The entrance door is placed at the center of the floor-to-ceiling window, which offers clients a clear view of the store from outside. The floor and walls are covered in Calacatta, a refined quartzite from Brazil, which features gray hints over a white backdrop, recalling the colors of the crystal waters of the Costa del Sol.
On the ground floor, the space is decorated with a suspended wall made with brass tiles in contrast with the full-height sage colored velvet curtains of the dressing rooms. Two curved wooden armchairs embellished with gold leaf with perforated leather cushions stand in the middle of the space, together with a triptych of hand-crafted brass mirrors.
“The concept of the Forte_Forte space is an evolving path in which each location follows a different rhythm, telling unique stories. Each boutique is conceived as a different and unique project of its own, a unicum that is created by merging the identity of the brand with the context that surrounds it, generating a sort of spark,” said Vattilana. “Through this concept, the authenticity of the place is amplified through the interpretation of the space with materials, shapes and details where the product exists in a spontaneous and natural way.”
Best of WWD
