Bill Blass brand re-launches exclusively through e-commernce
On November 2, creative director Chris Benz's re-imagining of the Bill Blass brand will launch on Billblass.com, according to a press release.
The American sportswear brand has undergone a complete rehaul, and has adopted a modern strategy: restricting its commerce to online activity, not revealing collections until they're available for sale, continuously rolling out new products to keep the site dynamic, and investing in an attractive, fully-functioning modern website. The brand, which had to buy back many of its expired licenses, even has an on-site photography studio to increase update speed.
Benz, a former fashion designer, explained "Bill Blass used the most relevant methods [at the time] to reach his customer directly and we will continue that ethos, creating a new, modern dialogue."
See the website here: www.billblass.com