Altura EC sells 61% of units on launch day, hits a record high average price of $1,433 psf


Crowd at Altura EC sales gallery (Photo: Qingjian Realty/Santarli Realty)

Joint developers Qingjian Realty and Santarli Realty announced that the 360-unit Altura executive condo (EC) at Bukit Batok West Avenue 8 had sold 220 units (61.1%) at the close of its launch day on August 5. The project is said to have achieved an average price of $1,433 psf.

"The project achieved an average pricing of $1,433 psf, a record launch price for new EC projects," says Ismail Gafoor, CEO of PropNex. "The new benchmark pricing tested the affordability threshold of buyers; although from the take-up at today's launch, it seems that the pricing for most units is well within the affordability of buyers."

By comparison, the 639-unit Copen Grand EC at Tengah Garden Walk, a joint venture project between City Developments and MCL Land, was launched last October and entirely sold in December 2022 at an average price of $1,334 psf. The 616-unit Tenet EC, also a joint venture between Qingjian and Santarli, was launched last December and 100% sold this July at an average price of $1,382 psf, based on caveats lodged.

Explore comprehensive data about all ECs, including the average profit at 5 and 10 years

“The robust demand for Altura was expected as it is possibly the only EC launch in 2023," says Marcus Chu, CEO of ERA Singapore. "Copen Grand EC, launched in Q4 2022, was fully sold within just one month.”

According to Yen Chong, deputy general manager of Qingjian Realty, Altura is the first EC in Bukit Batok in over 20 years. The last EC launch in Bukit Batok was The Dew at Bukit Batok Street 21 in May 2001.

"We have significant pent-up demand from both first- and second-time homebuyers," says Chong. "Altura's strategic location adds to its appeal. It is within a 1km radius of ACS [Anglo-Chinese School] Primary, making it an attractive choice for families seeking proximity to reputable schools." ACS Primary will be moving from Barker Road to Tengah in 2030 and will be a co-ed school from then.


Artist's impression of the 360-unit Altura at Bukit Batok West Avenue 8 which achieved a record average price of $1,433 psf (Picture: Qingjian Realty/Santarli Realty)

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A hybrid product, ECs are designed by developers with finishings, fittings, and communal facilities like other private condos. “Many newlyweds and young families are drawn to ECs as they have the same look and feel of a private condominium but are designed specifically for owner-occupation," says ERA's Chu. "Investors are shut out from buying new launch ECs as these can only be sold to homebuyers that meet the eligibility criteria."