UOB announces brand refresh as it intensifies its Asean focus

UOB on 14 September announced its brand refresh in line with its renewed focus that signals its long-term strategy and commitment to the Asean region.

Video transcript

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JACQUELYN TAN: And for us, it's really about delivering a customer-centric solutions, having the customer-centric mindset, putting our customers in the center of everything that we do, understanding their goals, understanding their aspirations, being able to anticipate their needs to serve up relevant solutions.

And that's critical for us because we do understand that everyone is different. All of us are unique in our preferences and our needs. And it's important for us to be able to personalize the back-end solution for the customer and to be able to deliver timely as well as contextual relationships.

- --countries to talk about. There are offices [INAUDIBLE] now for the [INAUDIBLE] region.

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