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NBA's Tech Connection Links League, Players, and Fans

Feb.17 -- Mark Tatum, deputy commissioner and chief operating officer of the NBA, discusses the technology summit attached to the league's All-Star Weekend festivities and how their embrace of social and digital media helps extend the brands of the teams and players. He speaks with Bloomberg's Cory Johnson on "Bloomberg Daybreak: Americas" from the NBA All-Star Technology Summit in New Orleans, Louisiana.