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Macy's Turns On 'Smart Dressing Rooms' to Combat Amazon

Aug. 18 -- Bridget Weishaar of Morningstar Investment Services and Bloomberg's Lindsey Rupp examine Macy's taking technology into the dressing room as it pairs its mobile app with in-store service to enhance the customer experience. They speak on "Bloomberg Markets." Weishaar, her family and firm, do not own shares of Macy's or Amazon. (Corrects name.)