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NKE Sep 2024 130.000 call

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  • Associated Press Finance

    Olympic track uniforms spark online debate about who designed them and why they're so skimpy

    U.S. track and field athletes have around four dozen pieces to choose from when assembling their uniforms at the Olympics. USA Track and Field said uniform maker Nike consulted with several athletes while designing the uniforms, which were unveiled in Paris earlier this week. Among those taking part in the rollout were world champion sprinter Sha'Carri Richardson and Olympic gold medalist Athing Mu, who wore versions of the uniform that covered more than the kit that grabbed so much attention.

  • Reuters

    Athletics-Olympians criticise Nike for skimpy women's kit

    Nike's Team USA track and field kit for women is needlessly revealing and sexist, women athletes have said after the U.S. sportswear brand unveiled its outfits for this summer's Olympic Games. "They are absolutely not made for performance," U.S. steeplechaser Colleen Quigley said in a message to Reuters. Debate has raged for years over more revealing outfits for women Olympians in disciplines from beach volleyball to gymnastics, and some rules on competition wear are changing.

  • Reuters

    Nike bosses plan 'biggest' Olympics spend as marketing ramps up

    Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help compete with upstart rivals. Sponsored athletes including U.S. sprinter Sha'Carri Richardson and Kenyan marathoner Eliud Kipchoge modeled Nike's Olympics kits at a show in Paris on Thursday, where the brand also unveiled 13 futuristic shoe prototypes developed with athletes. "This Olympics will be our biggest ... it will be our largest media spend," Heidi O'Neill, president of consumer, product and brand at Nike said in an interview.