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  • Yahoo Finance Video

    Should media companies be so focused on M&A, consolidation?

    Warner Bros Discovery CEO David Zaslav (WBD) made comments over "real consolidation" that will take place with media companies over the next few years. Streaming giants have faced many challenges lately with their subscription models but could there be more challenges for the industry ahead? LightShed Partners partner and media & technology analyst Rich Greenfield joins Catalysts for this week's Media, Streaming, & Investing: What's Next special to weigh in on the challenges major media companies face with consolidation. Greenfield begins by laying out the problem the older media companies are facing: "the amount of usage of applications like Peacock (CMCSA) or Paramount Plus (PARA) Plus or even Max pales in comparison to what is happening at Netflix (NFLX) let alone YouTube (GOOG, GOOGL)... Netflix and YouTube, represent over 45% of all time spent streaming on a television. That's just two players dominating. No one ever dominated linear TV the way Netflix and YouTube dominate streaming TV. And that's a huge problem." Greenfield holds firm to his forecast that "no major M&A would happen this year, and I think that's what played out," believing media M&A deals such as Paramount's merger with Skydance will be finalized in 2025 due to regulatory concerns. "In general, the Republican Party should be more pro-consolidation. Maybe not so much pro-tech... Obviously, former President Trump has certainly made some pretty aggressive comments about his feelings on Facebook and 'Zuckerbucks.' But, you know, the reality is I do think you're going to see forms of consolidation..." Catch more Yahoo Finance coverage on the media and streaming landscapes as part of this week's Media, Streaming, & Investing: What's Next special. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Nicholas Jacobino

  • Yahoo Finance Video

    Netflix 'firing on all cylinders' ahead of Q2 earnings

    Netflix (NFLX) is set to report its second quarter earnings after the market close on Thursday, July 18 as Bank of America and Morgan Stanley — among other firms — have raised their price targets on the streamer. Bloomberg Intelligence senior media analyst Geetha Ranganathan joins Market Domination to break down what investors can expect from the streaming giant's earnings. Ranganathan notes that expectations are "very, very high" going into Netflix's second quarter earnings. "What is really ironic, though, is they are actually trying to move away from subscriber numbers. They said that they're going to stop disclosing subscriber metrics altogether starting in the first quarter of 2025. But I think all of this optimism that we're seeing kind of heading into the second quarter earnings is actually off of subscriber numbers." She notes that in the first quarter of 2024, Netflix reported 9.3 million new subscriber adds, and it is likely to top the expected 4.7 million in its second quarter. While Netflix's advertising growth has been slower than expected, Ranganathan points to several new opportunities that are appealing to advertisers, from its deal with WWE to the Christmas Day NFL games. She expects these deals to be "a big bump for their ad business" as the streaming competition heats up. Ranganathan believes that "at this point, it's safe to say that Netflix has pretty much won the streaming wars," citing the 2 billion viewers reached every day and its broad catalog of content offerings."The one metric that we really look at when it comes to Netflix and when it comes to all streaming players is engagement. And engagement is very, very high for Netflix. It's higher than almost all of its other competitors." As Netflix continues facing high expectations, Ranganathan adds, "I think Netflix is in the best position that it's ever been competitively, and also financially as well as fundamentally. So they're really firing here on all cylinders." For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Melanie Riehl

  • Yahoo Finance Video

    Streamers are doubling down on advertising. Here's why.

    As advertisers begin to focus on digital spaces, what does this mean for media companies and how will they make that adjustment? What does it mean for the overall media landscape? University of Michigan Ross School of Business marketing professor Marcus Collins joins Wealth! alongside Yahoo Finance senior reporter Alexandra Canal to discuss how streamers are doubling down on advertising. Collins says that customers are turning to streaming due to its lower cost and content selection. They also aren't as locked into a subscription, so it allows customers to switch between services when they want. Collins adds, "I think that marketers and brands underwrite everything, right?... The irony of all this is that the streaming model is essentially getting closer to a cable model, just augmented with the agency of allowing subscribers to put up more money to circumvent the ads, or to say, 'I'm going to take the ads so that I don't have to pay.' Essentially, what this is getting to is the closer and closer we get to providing consumers more agency, more flexibility, and more freedom, the business models that are built for that will be the ones that essentially will win out in the end." Watch the video above to hear what Collins says about more streamers adding live sports. For more expert insight and the latest market action, click here to watch this full episode of Wealth! And be sure to check out more from Media, Streaming, & Investing: What's Next. This post was written by Nicholas Jacobino