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Mazda Motor Corporation (MZDAF)

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11.65-0.35 (-2.96%)
At close: 03:46PM EST
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  • Insider Monkey

    15 Best Fuel Efficient Cars Under $30K

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  • Yahoo Finance

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  • Yahoo Finance Video

    Mazda is 'timing the market right' with new hybrid vehicles

    Mazda (MZDAY) had one of its best years in almost 30 years as demand for hybrid vehicles begin to overshadow EVs. Some companies who have invested heavily in EVs have not seen the ROI as the demand for EV has slowed. Mazda North American Operations CEO Tom Donnelly joins the Yahoo Finance Live alongside Senior Reporter Pras Subramanian to discuss Mazda's performance and where its hybrid vehicles fit into the autos landscape. Donnelly comments on Mazda's strategy with the current consumer demand: "The term that I've used is, and others internally have used, is an intentional follower. We want to time the market right and ensure that we introduce products, technology, power trains that the market demands. We are clearly seeing a slowdown in BEV [battery electric vehicle] adoption, we are seeing an acceleration in hybrid demand, and that's why we think the introduction of the two plug-ins that we have this year... We think we are timing the market right. As we play forward to the 2030 horizon, we think we are going to be well-positioned." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino