Late-night talk show productions are set to resume after studio executives struck a deal with the striking Writers Guild of America (WGA). Automakers Kia (000270.KS) and Hyundai (HYMTF, 005380.KS) are recalling over 3 million vehicles over the risk of engine fires. Lastly, Peloton (PTON) has struck up a five-year strategic partnership with Lululemon (LULU). Yahoo Finance's Julie Hyman highlights several of Wednesday's top stories. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Two fitness brands are teaming up. Peloton (PTON) and Lululemon Athletica (LULU) have announced a new five-year partnership. As part of the deal, Peloton will become the "exclusive digital fitness content provider" for Lululemon, while Lululemon will become Peloton's "primary athletic apparel partner." Yahoo Finance Live breaks down the announcement. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner. The fitness platform provider, once a pandemic darling, has taken a series of measures to cut costs.