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Forrester Research, Inc. (FORR)
- Business Wire
Forrester Announces North American Recipients of Its 2024 Customer Obsession Awards
CAMBRIDGE, Mass., May 14, 2024--Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of their leadership, strategy, and operations to deliver outstanding customer experience (CX)
- PR Newswire
Forrester Announces Full Conference Agenda For CX Summit APAC 2024
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and digitally on May 28, 2024. Utilizing generative AI (genAI) to improve or personalize customer experience (CX) is a top use case for 42% of AI decision-makers in 2024, yet Forrester predicts that only 30% of firms in Asia Pacific that have more mature IT practices are well positioned to harness genAI's benefits.
- Business Wire
Forrester: To Achieve Sustainable Growth, B2B Firms Must Center Their Revenue Process On Customer Value
AUSTIN, Texas & CAMBRIDGE, Mass., May 06, 2024--New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete revenue process transformation for B2B firms to drive long-term, sustainable growth.
