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DIS Oct 2024 135.000 put
| Previous close | 29.42 |
| Open | 22.15 |
| Bid | 28.80 |
| Ask | 29.50 |
| Strike | 135.00 |
| Expiry date | 2024-10-18 |
| Day's range | 22.15 - 29.42 |
| Contract range | N/A |
| Volume | |
| Open interest | 9 |
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As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.
