HubSpot (NYSE: HUBS) and Salesforce (NYSE: CRM) resemble the David and Goliath, respectively, of the cloud-based customer relationship management (CRM) market. HubSpot provides a free CRM platform for smaller businesses, which serves as a launchpad for its tools in paid marketing, lead generation, search engine optimization, and analytics. It creates "inbound" marketing campaigns (such as social media campaigns, viral videos, or blogs) to drive consumers to seek out brands on their own.
Combining Airkit.ai's conversational AI capabilities with its Service Cloud, Salesforce (CRM) is likely to be able to offer enterprises smarter, more personalized and more efficient tools for engaging with their customers.
SAN FRANCISCO, September 20, 2023--Salesforce (NYSE: CRM), the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant™ for Sales Force Automation Platforms for the 17th consecutive year.