Wall Street sees significant upside for Amazon as it prepares to place ads in its Prime Video streaming service.
Amazon (AMZN) is receiving criticism after a Wall Street Journal report detailed the online retailer's use of an algorithm — named "Project Nessie" — designed to raise consumer prices and ultimately drive profits. Amazon generated over $1 billion in revenue as a result, according to the report. This comes to light amid the ongoing antitrust lawsuit filed against Amazon by the Federal Trade Commission (FTC). Yahoo Finance's Rachelle Akuffo and Akiko Fujita explain the objectives of "Project Nessie" and delve into how the company effectively implemented it, touching upon its potential implications on ongoing legal proceedings. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Amazon (AMZN) closed at $126.89 in the latest trading session, marking a +1.74% move from the prior day.