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World's 10 most valuable brands

  • <b>10. China Mobile</b> <p>Category: Telecoms</p> <p>Brand value: US$47 billion</p> <br> <p>The world’s largest telecoms provider, China Mobile, saw a sharp 18 per cent fall in brand value. As of April, the company had a total of 1.02 billion subscribers, according to Reuters.</p> <br>(AP file photo)
    1/10

    China Mobile

    10. China Mobile

    Category: Telecoms

    Brand value: US$47 billion


    The world’s largest telecoms provider, China Mobile, saw a sharp 18 per cent fall in brand value. As of April, the company had a total of 1.02 billion subscribers, according to Reuters.


    (AP file photo)
    AP File Photo
  • <b>9. Verizon</b> <p>Category: Telecoms</p> <p>Brand value: US$49 billion</p> <br>American telecoms company, Verizon, saw a 15 per cent growth in brand value – the largest among telecom firms in the study. <br>(AP file photo)
    2/10

    Verizon

    9. Verizon

    Category: Telecoms

    Brand value: US$49 billion


    American telecoms company, Verizon, saw a 15 per cent growth in brand value – the largest among telecom firms in the study.
    (AP file photo)
    AP File Photo
  • <b>8. AT&T</b> <p>Category: Telecoms</p> <p>Brand value: US$69 billion</p> <br> <p>America’s largest telecommunications provider, AT&T, beat its competitor Verizon in the study.</p> <br>(AP file photo)
    3/10

    AT&T

    8. AT&T

    Category: Telecoms

    Brand value: US$69 billion


    America’s largest telecommunications provider, AT&T, beat its competitor Verizon in the study.


    (AP file photo)
    AP File Photo
  • <b>7. Marlboro</b> <p>Category: Tobacco</p> <p>Brand value: US$74 billion</p> <br> <p>The largest selling brand of cigarettes in the world, Marlboro climbed to seventh place from last year’s sixth.</p> <br>(AP file photo)
    4/10

    Malboro

    7. Marlboro

    Category: Tobacco

    Brand value: US$74 billion


    The largest selling brand of cigarettes in the world, Marlboro climbed to seventh place from last year’s sixth.


    (AP file photo)
    AP File Photo
  • <b>6. Coca-Cola</b> <p>Category: Soft drinks</p> <p>Brand value: US$74 billion</p> <br> <p>The 125-year-old soft drink is still one of the world’s most favourite brands.</p> <br>(AP file photo)
    5/10

    Coca Cola

    6. Coca-Cola

    Category: Soft drinks

    Brand value: US$74 billion


    The 125-year-old soft drink is still one of the world’s most favourite brands.


    (AP file photo)
    AP File Photo
  • <b>5. Microsoft</b> <p>Category: Technology</p> <p>Brand value: US$77 billion</p> <br> <p>Despite a record-high US$70 billion in sales at the end of 2011, Microsoft’s brand value fell by 2 per cent. Its most recent operating system, Windows 8, is slated for release in 2012 and promises better mobile device integration.</p> <br>(AP file photo)
    6/10

    Microsoft

    5. Microsoft

    Category: Technology

    Brand value: US$77 billion


    Despite a record-high US$70 billion in sales at the end of 2011, Microsoft’s brand value fell by 2 per cent. Its most recent operating system, Windows 8, is slated for release in 2012 and promises better mobile device integration.


    (AP file photo)
    AP File Photo
  • <b>4. McDonald’s</b> <p>Category: Fast food</p> <p>Brand value: US$95 billion </p> <br> <p>The only non-technology brand in the top five of this year’s rankings, McDonald‘s has stayed strong. It has plans to open 1,300 new units this year and remodel 2,400 of its stores.</p> <br>(AP file photo)
    7/10

    McDonald's

    4. McDonald’s

    Category: Fast food

    Brand value: US$95 billion


    The only non-technology brand in the top five of this year’s rankings, McDonald‘s has stayed strong. It has plans to open 1,300 new units this year and remodel 2,400 of its stores.


    (AP file photo)
    AP File Photo
  • <b>3. Google</b> <p>Category: Technology</p> <p>Brand value: US$108 billion</p> <br> <p>The American multinational corporation which provides Internet-related goods and services fell from second place in last year’s rankings. Google is also 2012’s second most talked about brand, behind Facebook.</p> <br>(AFP file photo)
    8/10

    Google

    3. Google

    Category: Technology

    Brand value: US$108 billion


    The American multinational corporation which provides Internet-related goods and services fell from second place in last year’s rankings. Google is also 2012’s second most talked about brand, behind Facebook.


    (AFP file photo)
    AFP File Photo
  • <b>2. IBM</b> <p>Category: Technology</p> <p>Brand value: US$116 billion</p> <br> <p>IBM moved up one slot to overtake last year’s No. 2, Google, maintaining its position as the leading B2B technology brand.</p> <br>(Getty Images)
    9/10

    IBM

    2. IBM

    Category: Technology

    Brand value: US$116 billion


    IBM moved up one slot to overtake last year’s No. 2, Google, maintaining its position as the leading B2B technology brand.


    (Getty Images)
    Getty Images
  • <b>1. Apple</b> <p>Category: Technology</p> <p>Brand value: US$183 billion</p> <br> <p>The technology giant most well-known for its iPhones and iPads held steady at number 1 for the second year running, with a 19 per cent increase in brand value.</p> <br>(Getty Images)
    10/10

    Apple

    1. Apple

    Category: Technology

    Brand value: US$183 billion


    The technology giant most well-known for its iPhones and iPads held steady at number 1 for the second year running, with a 19 per cent increase in brand value.


    (Getty Images)
    Getty Images
<b>10. China Mobile</b> <p>Category: Telecoms</p> <p>Brand value: US$47 billion</p> <br> <p>The world’s largest telecoms provider, China Mobile, saw a sharp 18 per cent fall in brand value. As of April, the company had a total of 1.02 billion subscribers, according to Reuters.</p> <br>(AP file photo)
<b>9. Verizon</b> <p>Category: Telecoms</p> <p>Brand value: US$49 billion</p> <br>American telecoms company, Verizon, saw a 15 per cent growth in brand value – the largest among telecom firms in the study. <br>(AP file photo)
<b>8. AT&T</b> <p>Category: Telecoms</p> <p>Brand value: US$69 billion</p> <br> <p>America’s largest telecommunications provider, AT&T, beat its competitor Verizon in the study.</p> <br>(AP file photo)
<b>7. Marlboro</b> <p>Category: Tobacco</p> <p>Brand value: US$74 billion</p> <br> <p>The largest selling brand of cigarettes in the world, Marlboro climbed to seventh place from last year’s sixth.</p> <br>(AP file photo)
<b>6. Coca-Cola</b> <p>Category: Soft drinks</p> <p>Brand value: US$74 billion</p> <br> <p>The 125-year-old soft drink is still one of the world’s most favourite brands.</p> <br>(AP file photo)
<b>5. Microsoft</b> <p>Category: Technology</p> <p>Brand value: US$77 billion</p> <br> <p>Despite a record-high US$70 billion in sales at the end of 2011, Microsoft’s brand value fell by 2 per cent. Its most recent operating system, Windows 8, is slated for release in 2012 and promises better mobile device integration.</p> <br>(AP file photo)
<b>4. McDonald’s</b> <p>Category: Fast food</p> <p>Brand value: US$95 billion </p> <br> <p>The only non-technology brand in the top five of this year’s rankings, McDonald‘s has stayed strong. It has plans to open 1,300 new units this year and remodel 2,400 of its stores.</p> <br>(AP file photo)
<b>3. Google</b> <p>Category: Technology</p> <p>Brand value: US$108 billion</p> <br> <p>The American multinational corporation which provides Internet-related goods and services fell from second place in last year’s rankings. Google is also 2012’s second most talked about brand, behind Facebook.</p> <br>(AFP file photo)
<b>2. IBM</b> <p>Category: Technology</p> <p>Brand value: US$116 billion</p> <br> <p>IBM moved up one slot to overtake last year’s No. 2, Google, maintaining its position as the leading B2B technology brand.</p> <br>(Getty Images)
<b>1. Apple</b> <p>Category: Technology</p> <p>Brand value: US$183 billion</p> <br> <p>The technology giant most well-known for its iPhones and iPads held steady at number 1 for the second year running, with a 19 per cent increase in brand value.</p> <br>(Getty Images)

It’s not hard to guess which brand again dominates all others worldwide. It’s one of seven technology-related firms that partly make up the list of the world’s top 10 most valuable brands. See which brands made the 2012 list, according to the latest annual BrandZ study of market-research agency Millward Brown. By Melissa Law.