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UBS launches new digital platform UBS Circle One

Khairani Afifi Noordin
·2-min read

UBS Circle One is a digital platform that connects clients to experts, insights and actionable ideas.

UBS has launched UBS Circle One, a digital platform that connects its clients to experts, insights and actionable ideas.

The platform will provide clients with new content based on latest UBS CIO House Views, made digestible through short videos, podcasts and interactive live webinars on a daily and weekly basis — complementing traditional investment reports and physical events.

With the insights at hand, clients are also able to seamlessly invest or trade through its mobile banking app.

Some examples of the daily and weekly video shows on UBS Circle One include Inside Take, which provides daily insights into the minds of UBS CIO based on current market events; Top Movers, which is a daily brunch time podcast summarising key market moves overnight; as well as Game Changers, where industry experts and leaders discuss game-changing ideas that will shape the future and investment landscape.

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New features will be added to the app monthly. In the next phase, clients will be able to connect with each other and to experts across the globe in “circles” of interest groups on topics they are passionate about — from investing, wealth planning, family advisory, to sustainability, art and philanthropy, among others.

Phase one of UBS Circle One will be first launched in Asia Pacific. It is planned to be progressively rolled out to the various regions including the US and Europe next year.

August Hatecke, co-head of UBS global wealth management APAC explained UBS Circle One fits the need of its clients, who are more digitally engaged throughout the pandemic.

“I am proud that this leading-edge innovation is first rolled out in Asia, and of our Asia Pacific team and Swiss colleagues for their talent and speed in developing this innovative digital platform,” he added.


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