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There's a new way to bet on the world's hottest investment product

Joe Ciolli
Traders work on the floor of the New York Stock Exchange (NYSE) the day after the U.S. presidential election in New York City, U.S., November 9, 2016. REUTERS/Brendan McDermid
Traders work on the floor of the New York Stock Exchange (NYSE) the day after the U.S. presidential election in New York City, U.S., November 9, 2016. REUTERS/Brendan McDermid

(Traders work on the floor of the NYSEThomson Reuters)

The exchange-traded fund market is getting meta.

Investors can now bet on the share movements of companies that derive revenue from ETF trading by — you guessed it — buying a separate standalone ETF.

It's an unsurprising next step for the burgeoning industry, for which total combined US assets stood at $2.7 trillion in February, according to the Investment Company Institute.

The expansion isn't expected to slow any time soon. As of February 2, passive investments like ETFs and index funds accounted for 28.5% of assets under management in the US. That share will rise to more than 50% by 2024 at the latest, according to a Moody's forecast.

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The ETF Industry Exposure & Financial Services ETF, which trades under the ticker "TETF" is designed to track the price and yield performance of the Toroso ETF Industry Index.

The fund will be maintained by Solactive AG and has four tiers of components, which include:

  • Companies with substantial participation in the ETF industry that provide direct financial impact to shareholders. The group has a weighting of 50% and includes BlackRock, Charles Schwab, Invesco, State Street, WisdomTree, among others

  • Companies with substantial participation in the ETF industry that provide indirect financial impact. The tier has a weighting of 25% and includes KCG Holdings, NASDAQ, Intercontinental Exchange, among others

  • Companies with moderate participation in the ETF industry. The group has a weighting of 15% and includes Bank of New York Mellon, US Bancorp, FactSet, Ameriprise Financial, among others

  • Companies that are new or have a small role in the ETF industry, relative to their overall operations. The tier has a weighting of roughly 10% and includes Morningstar, Eaton Vance, Goldman Sachs, Legg Mason, Citigroup, among others

Investors and advisors "have not had opportunities to participate in the growth of the ETF industry itself," Mike Venuto, chief investment officer of Toroso Investments, said in an April 19 statement. "That is an issue we've solved."

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