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Tesco unveils discounter 'Jack's', to open 10-15 stores in 2019

  • Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    1/5

    Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris

    Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    Reuters
  • Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    2/5

    Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris

    Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    Reuters
  • Dave Lewis, Chief Executive Officer of Tesco stands outside on of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    3/5

    Dave Lewis, Chief Executive Officer of Tesco stands outside on of Tesco's new discount supermarkets called Jack's, in Chatteris

    Dave Lewis, Chief Executive Officer of Tesco stands outside on of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    Reuters
  • FILE PHOTO: A company logo is pictured outside a Tesco supermarket in Altrincham, England, April 16, 2016. REUTERS/Phil Noble/File Photo
    4/5

    A company logo is pictured outside a Tesco supermarket in Altrincham

    FILE PHOTO: A company logo is pictured outside a Tesco supermarket in Altrincham, England, April 16, 2016. REUTERS/Phil Noble/File Photo
    Reuters
  • Dave Lewis, Chief Executive Officer of Tesco walks inside one of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    5/5

    Dave Lewis, Chief Executive Officer of Tesco walks inside one of Tesco's new discount supermarkets called Jack's, in Chatteris

    Dave Lewis, Chief Executive Officer of Tesco walks inside one of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
    Reuters
Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
Workers unveil the branding at Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
Dave Lewis, Chief Executive Officer of Tesco stands outside on of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
FILE PHOTO: A company logo is pictured outside a Tesco supermarket in Altrincham, England, April 16, 2016. REUTERS/Phil Noble/File Photo
Dave Lewis, Chief Executive Officer of Tesco walks inside one of Tesco's new discount supermarkets called Jack's, in Chatteris, Britain, September 19, 2018. REUTERS/Chris Radburn
Reuters

CHATTERIS, England (Reuters) - Tesco <TSCO.L>, Britain's biggest grocer, on Wednesday launched Jack's, a new discount format chain named after its founder, to better compete with German discounters Aldi and Lidl, which have been winning market share for a decade.

Tesco said the first two stores would open to the public on Thursday at Chatteris, Cambridgeshire, and at Immingham, Lincolnshire, both in eastern England. It will launch 10-15 Jack's stores in 2019.

The Jack's stores would sell 2,600 products, Tesco's chief executive Dave Lewis said, 1,800 of which would be branded "Jack's", with eight out of 10 lines coming from Britain.

(Reporting by James Davey, Writing by Sarah Young, Editing by Paul Sandle)