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A teen makeup artist just became the first male CoverGirl
James Charles.
17-year-old makeup artist James Charles just joined the ranks of Pink, Sofia Vergara, and Katy Perry.
In an Instagram post October 11, Perry announced that Charles will be the first male CoverGirl.
Charles, who has nearly 515,000 Instagram followers, will appear in campaigns for CoverGirl’s newest mascara, “So Lashy.”
Check out a few of his looks below.
Charles started doing makeup tutorials on YouTube in December 2015, and has already amassed more than 76,000 subscribers on the platform.
He’s also racked up over 500,000 Instagram followers.
The New York City-based teen is known for his bold makeup designs.
He experiments with a lot of glam looks …
… as well as fantastical ones.
Charles is the first man to ever represent CoverGirl.
In her Instagram post, Katy Perry wrote, “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
CoverGirl’s “So Lashy” mascara is designed to work on all lash types, which is why Charles is the perfect person for the campaign, CoverGirl explained in a statement.
“I am so thankful/excited for everything in store and the support has been amazing,” Charles tweeted.
The post A teen makeup artist just became the first male CoverGirl appeared first on Business Insider.
