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Taylor Swift fans reportedly caused UOB card application surge

Applications have increased “very significantly” likely due to priority access to Taylor Swift's concert tickets in Singapore, according to UOB.

Taylor Swift performing in Detroit, Michigan.
UOB card applications surged after it was announced that the bank's cardholders will have privileged access to ticket pre-sales for Taylor Swift's concerts in Singapore. (PHOTO: Getty) (Scott Legato/TAS23 via Getty Images)

SINGAPORE — Applications for UOB debit and credit cards surged after it was announced that the bank's credit and debit cardholders will have privileged access to the pre-sale window and general on-sale reserved ticket allotment for Taylor Swift's The Eras Tour concerts in Singapore.

"Preliminary data has shown that card application volumes yesterday (21 June) surged very significantly as compared to the daily average so far this month, very likely due to the announcement that morning," said UOB's Head of Group Personal Financial Services Jacquelyn Tan on Thursday (22 June) in response to queries from Yahoo Finance Singapore.

Tan said that UOB had anticipated a surge in applications prior to the announcement and had taken proactive steps to handle the uptick in volume such as increasing the capacity of the relevant business units handling these applications.


"Our staff are working as fast as they can to process the applications, and we hope to fulfil our Swifties' Wildest Dreams come 5 July," Tan added.

"We are humbled by the public's enthusiastic response and would like to seek their understanding that such applications do take time to be processed, even more so given the extent of the surge," said Tan without providing exact figures.

Taylor Swift fans have reportedly been rushing to secure a UOB card after Singapore Sports Hub announced that the American pop star will be performing for three nights from 2 to 4 March.

Graphic designer and Taylor Swift fan Felicia Chan, 40, told Yahoo Finance Singapore that she had applied for a UOB credit card online after learning of the artiste's Singapore concert dates.

"I don't have a UOB account or card but to get the tickets during the pre-sale, I decided to sign up. I am willing to pay for a seated ticket," said Chan.

"I really hope I get the card in time," she added.

Based on her The Eras Tour schedule, Singapore is currently the only country in Southeast Asia where the singer-songwriter will be performing. Ticket prices for the Singapore concerts have not been released.

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