SIA launches HighFlyer rewards scheme for SMEs

It aims to reward corporates and employees.

In an effort to bridge its gap in the corporate rewards segment, Singapore Airlines has introduced a new rewards programme aimed at smaller companies.

The HighFlyer programme for Small and Medium-sized Enterprises (SMEs) lets corporates earn points while their employees will continue to chalk up KrisFlyer miles in its frequent flyer programme.

The new corporate travel programme is designed to reward both corporates and employees when they fly with Singapore Airlines and SilkAir.

"Businesses have the flexibility of choosing how and when to utilise HighFlyer points earned, with the option to offset future ticket purchases partially or in full for flights on Singapore Airlines or SilkAir to more than 100 destinations across 30 countries," SIA said in a statement.

Corporates that reach a stipulated annual spend will have the choice of transferring to the Singapore Airlines Corporate Travel Programme, a corporate programme for large businesses to enjoy corporate fares and additional benefits.

More From Singapore Business Review

• Why Mapletree Industrial Trust's recent divestment was a good move
  

• Geylang private homes to be returned to the State
  

• 3 reflections of rising private healthcare demand