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SERUS Appoints Kwok Poon, Head of Product Strategy and Management

SANTA CLARA, CA--(Marketwired - October 02, 2013) - SERUS, a leader in extended supply chain management for high-tech companies, today announced that Kwok Poon has been appointed head of product strategy and management at SERUS. With more than 15 years of experience managing supply chain solutions, most recently at e2Open, Kwok will lead SERUS' expansion into additional industry verticals beyond the semiconductor and high-tech verticals. 

SERUS' ability to provide total supply chain oversight and to detect potential disruptions in near real-time is becoming critical to an ever-increasing set of industries that rely on outsourced, global manufacturing. Throughout his career, Kwok has helped bring new supply chain solutions to market and has experience opening new territories as well.

"Kwok has the industry and global experience to lead SERUS and our customers to a greater level of supply chain orchestration," said Rohit Thukral, senior vice president of products and engineering, SERUS. "We are extending our capabilities into new markets and look forward to Kwok leading the way."

"SERUS' solutions focus on granular details and quality data in a way that I have never seen before, and the results truly support better decision making for managing the extended supply chain, from operations to finance to product engineering," said Poon. "I am excited to apply my knowledge and experience in the supply chain solutions space to form the blueprint for the next generation of SERUS' products."

Kwok joins SERUS from e2Open, where he spent nine years in various positions, most recently as senior director of solutions. Previously, he was with JDA Technologies (formerly i2 Technologies), where he co-founded the China regional office. Kwok has a Masters Degree in Industrial & Operations Engineering from the University of Michigan and an MBA from the University of Chicago.

About SERUS

SERUS is leading today's high-tech companies to superior performance with precision multi-tiered supply chain management and execution. By orchestrating data and decision making from engineering and operations to finance and procurement, SERUS informs companies in near real-time when disruptive changes occur that will impact output, inventory, costs and ultimately customer satisfaction. From a spike in demand to engineering change propagation or a supplier interruption, SERUS monitors all supply chain progress on a granular level, enabling partners to discover detailed causes and make recommendations for solving problems. SERUS customers are able to adapt on the fly and therefore deliver better outcomes through improved managerial judgment and collaborative performance between all parties. For high-tech companies whose survival depends on complex and outsourced supply chains, SERUS' cloud-based monitoring and adept analysis is the standard bearer. Customers like AMD, Oracle, Juniper, Flextronics, NVIDIA Cypress, Qualcomm/Atheros and IDT have benefitted from enhancements, such as 8-15% reduction in inventory, 10-20% reduction in excess and obsolescence charges and 8-15% increase in operational productivity thanks to SERUS' supply chain orchestration. Learn more at www.serus.com