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Revez Corporation debuts first Web AR experience in digital OOH ad campaign

Felicia Tan
·2-min read

Shares in Revez closed flat at 26.5 cents on June 10.

Revez Corporation has launched its first Web AR-powered advertising campaign across over 600 digital out-of-home (DOOH) screens under PGK Digital Network’s YOUTV Network island-wide.

The first-of-its-kind digital execution will transport travel-deprived Singaporeans to an immersive experience in Japan, Korea or Australia just by simply scanning the QR code provided.

The public can also look forward to receiving a discount code from Revez’s campaign partner, Burpple, for Burpple Beyond, a dining membership that offers 1-for-1 dining deals at over 500 curated restaurants.

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The campaign will run for four weeks from June 11.

“It is very exciting to spearhead innovations within the MediaTech space. WebAR is growing in prominence and it requires more than state-of-the-art computer vision, but also masterful coding capabilities to allow the AR experience to run smoothly within the constraints of standard web scripting,” says Victor Neo, Deputy Board Chairman and Group CEO of REVEZ Corporation Ltd.

“We want to breathe new life into DOOH advertising by using emerging technologies to bring delightful user experiences. This is a perfect example of how new technology like Web AR can serve the community especially during a pandemic,” Neo adds.

As more Singaporeans are encouraged to work from home, we see a spike in footfalls around our YOUTV Network,” says Giulio Dorrucci, founder and CEO of PGK Digital Networks Pte Ltd, a subsidiary under REVEZ Corporation Ltd.

"Due to the pandemic, many advertisers are seeking innovative ways to demonstrate the effectiveness of DOOH advertising in reaching heartlanders who are spending more within the neighbourhood.”

Shares in Revez closed flat at 26.5 cents on June 10.

Photo: The Edge Singapore

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