The Price To Put An Ad In The Oscars Just Went Up [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

It's no Super Bowl, but the price to place an ad in the Academy Awards is pretty pricey. This year the price for a 30-second spot has jumped from $1.65 million to $1.8 million. (The Super Bowl costs an average of $3.7-3.8 million per 30-second spot, but one advertiser paid more than $4.)

Wieden+Kennedy has two new additions to its global executive management team. Colleen DeCourcy and Mark Fitzloff will be the new global co-executive directors. There have also been some other shifts in internal management, including global COO Dave Luhr taking on the role of president.

Y&R wants you to watch it destroy "old junk" (like typewriters) that it found in the basement.

Deutsch LA and Playstation are pitting baseball fans against each other by having them vote on Facebook and Twitter on who will get to be on the cover of the MLB13 game. 

eCommerce and digital marketing company Acquity Group appointed Jay Dettling as its president of north american services.

Welcome a new online platform called Score Revolution, which allows advertisers to browse and license film music for ads. It has over 10,000 tracks.

Digiday discusses how the New York Times is going to save the banner ad.

Previously on Business Insider Advertising:

 

 

More From Business Insider
Loading...
 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    1.2531+0.0007+0.06%
    USDSGD=X
    1.7314+0.0012+0.07%
    EURSGD=X
    2.1058+0.0017+0.08%
    GBPSGD=X
    81.8936+0.1113+0.14%
    SGDJPY=X
    6.1877-0.0043-0.07%
    SGDHKD=X
    2.5940+0.0084+0.33%
    SGDMYR=X
    9,123.8467+4.9844+0.05%
    SGDIDR=X
    4.9734+0.003+0.06%
    SGDCNY=X
    1.16870.000.00%
    AUDSGD=X
  • Commodities
    Commodities
    NamePriceChange% Chg
    1,288.00-5.90-0.46%
    GCM14.CMX
    19.39-0.21-1.05%
    SIK14.CMX
    90.18
    ^XAU
    3.050.00+0.05%
    HGK14.CMX
    103.10-0.27-0.26%
    CLM14.NYM
  • Bonds
    Bonds
    TreasuryYield (%)Yield Change
    1.72
    ^FVX
    2.70
    ^TNX
    3.50
    ^TYX

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    0.113-0.002-1.74%
    B22.SI
    0.135+0.010+8.00%
    545.SI
    2.190.0000.00%
    JS8.SI
    0.605-0.005-0.82%
    E5H.SI
    0.143+0.004+2.88%
    5GB.SI
  • % Gainers
    % Gainers
    NamePriceChange% Chg
    0.255+0.040+18.60%
    5UE.SI
    0.345+0.045+15.00%
    5DS.SI
    0.18+0.020+12.50%
    T16.SI
    0.19+0.016+9.20%
    540.SI
    0.138+0.011+8.66%
    J74.SI
  • % Losers
    % Losers
    NamePriceChange% Chg
    0.17-0.030-15.00%
    5WD.SI
    0.118-0.014-10.61%
    S71.SI
    0.123-0.013-9.56%
    5FI.SI
    0.20-0.020-9.09%
    D6U.SI
    0.29-0.025-7.94%
    O08.SI