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This is the most concentrated coffee in the world — and more than 5,000 people swear by it: 'I am hooked'

In The Know
·3-min read

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

Coffee lovers, get excited. There’s a new cup of joe in town you provably haven’t heard of yet called Ultra Coffee. 

Jot is the most concentrated coffee in the world at 20 times more than the average cup. A serving is a single tablespoon, but even hardcore caffeine lovers will need to dilute it.

Jot is smoother and richer than cold brew, espresso or anything that drips out of a coffee maker. To make an iced coffee, add one tablespoon of Jot to eight ounces of water with ice. For a latte, add one serving of Jot to eight ounces of hot milk. 

To try it for yourself, as part of our Exclusive Offers for readers, you can score 15 percent off sitewide with the code ITK15

Jot Ultra Coffee, $20.40 with code ITK15 (Orig. $24)

Jot
Jot

Buy Now

But if you don’t think you can give up your favorite coffee drink from your local coffee shop, just take it from the 5,000+ reviews that Jot fans have left for the Ultra Coffee since its debut in April 2020.

“My husband and I were very impressed with our first order,” one reviewer said. “Not only does it taste great (hot or cold), but it creates such little waste and takes up almost no room in the fridge. We will definitely be ordering more.”

The company uses an innovative “progressive enrichment process” to get the most flavor out of every bean. 

“Jot achieves 20x by decreasing the speed of extraction while modulating and controlling temperature and dissolved oxygen,” company cofounder Palo Hawken told Cool Hunting. “Heat and oxygen are the two biggest enemies of fresh coffee, and we have found a way to extract efficiently while managing those ‘enemies’ to the degree needed to maintain rich, nuanced clarity of flavor over many weeks of storage and use.”

In addition to making a great cup, the company is sustainable too. The coffee engineers at Jot figured out how to increase the yield of each Fair Trade bean by 30%. Meanwhile, 100% of spent grounds are composted. 

Hawken told Cool Hunting that Jot’s rejection of single-use coffee pods, its longer shelf life and its small serving size make it a less wasteful product for consumers overall. Jot was fully developed with consumers and efficiency in mind — which is why Hawken and cofounder Andrew Gordon looked to current state-of-the-art industrial coffee brewing to see what could be improved.

“When those observations were turned into hypotheses that could be tested, we were so happy with the results that we stopped making coffee at home in any other way in favor of using just a tablespoon of this magic liquid,” Hawken said. 

If you enjoyed this story, read about 15 viral TikTok Starbucks drinks you should try.

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